Media Operations Analyst

Acquisition Operations & Campaign Execution

Support campaign launch readiness across acquisition channels
Coordinate with internal teams agencies and vendor partners to ensure timely campaign execution
Execute and support CM360 trafficking campaign setup tagging and QA as business needs require
Support creative asset management tracking implementation and launch workflows
Help maintain operational documentation process improvements and governance standards
Support troubleshooting and issue resolution across acquisition programs

Tracking & Measurement Support

Support CM360 Appsflyer and acquisition tracking initiatives
Partner with MarTech teams to support acquisition technology and measurement initiatives

Monitor signal health conversion tracking and attribution accuracy
Assist with troubleshooting measurement discrepancies and implementation issues
Maintain tracking inventories documentation and governance processes
Support acquisition reporting and measurement validation efforts

Audience Activation & Optimization

Support first-party audience activation across acquisition channels
Assist with audience onboarding segmentation and performance analysis
Partner with internal teams and vendors to improve audience utilization and effectiveness
Support testing initiatives and acquisition optimization efforts

Reporting Insights & Analysis

Develop and maintain recurring acquisition reporting
Analyze funnel performance and identify trends anomalies and optimization opportunities
Investigate performance changes and provide actionable recommendations
Support acquisition measurement attribution and audience analysis
Present findings and recommendations to stakeholders

Cross-Functional Collaboration

Partner with Marketing Product Analytics Creative Technology and agency teams
Support project management and coordination across multiple initiatives
Help drive operational alignment and communication across stakeholders

5 years of experience in digital marketing media operations marketing analytics ad operations growth operations or a related field
Experience with CM360 trafficking campaign implementation tagging or ad operations preferred
Familiarity with Appsflyer Google Analytics attribution platforms or similar measurement tools preferred
Strong analytical and problem-solving skills
Ability to connect data to actionable insights and recommendations
Excellent organizational and project management skills
Strong written and verbal communication skills
Ability to manage multiple priorities in a fast-paced environment

Additional Requirements:

Ability to collaborate effectively across distributed teams and time zones
Flexibility to support both East Coast and West Coast stakeholders and adjust schedules when business needs require
Comfortable working in a highly cross-functional and evolving environment