Media Channels & Activation, Paid Social Manager

Target Marketing is well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and love from Target. Westudyour guests to discover new insights and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our businessobjectives guest segments and behaviors strategies and tactics overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthysupportiveand open team culture we deliver a holistically gratifying experience that guests can only get at Target.

A role within Targets Media organization places you at the center of how we connect with guests through data-driven performance-focused media strategies.Youllpartner cross-functionally with marketing merchandising analytics and finance to translate media insights into actions that drive enterprise growth and customer engagement. As a trusted expert in paid performance mediayoullinfluence strategy guide investment decisions and help shape how we activate across social a fast-paced retail environmentyoullalsoidentifyand scale innovative capabilitiesfrom emerging channels to AI-driven solutionsensuring Targetremainsat the forefront of media excellence and continues to strengthen its connection with guests.

As aPaid SocialManageron the Target Media team you willsupportthe strategyand lead theexecution and optimization of Targets digital media investments across paid social platforms including Meta TikTok PinterestSnapchat RedditNextDoorand more. In this role you are accountable not only for campaign performance but for shaping scalable full-funnel media strategies that drivenew customer acquisition customer engagement and measurable business outcomes.

You will oversee day-to-day activation while elevating the teams approach through advanced optimization frameworks test-and-learn agendas and data-driven decisioning. This includes guiding bidding strategies audience architecture creative and content planning and budget allocation to maximize efficiency and impact across channels.

You will translate complex data into clear actionable insights delivering executive-level reporting and recommendations to key stakeholders. You will alsoestablishand evolve best-in-class processes ensuring consistency and scalability across campaignsetup trafficking measurement and performance pacing.

You are expected to stay ahead of the rapidly evolving paid media landscape proactivelyidentifyingemerging trends platform innovations and industry shifts and translating them into forward-looking strategies that advance Targets enterprise media capabilities. Additionally you will play a key role inpartnering withteam members influencing cross-functional partners and driving alignment across broader marketing and businessobjectives.

Key Responsibilities:

• Evolve and supportthe paid social media strategy aligning to enterprise growthobjectivesand full-funnel outcomes

• Lead end-to-end execution across platformsfrom strategic planning and activation through measurement optimization and closed-loop reporting

• Drive performance through advanced optimization strategies including audience design bidding frameworks creative strategy and budget allocation

• Build manage and influence strong relationships with internal and external partnersestablishingtrust credibility and accountability

• Serve as a subject matter expert in paidsocial platforms bringing forward innovative approaches

• Partner cross-functionally with marketingcreativemerchandising analytics and product teams to develop integrated strategies that connect external media signals to internal business outcomes

• Champion a culture of inclusivity connection anddrivewhile mentoring and developing team members

• Steera robust test-and-learn agendaidentifyingand scaling new opportunities to drive incremental performance and unlock new capabilities

• Evaluate test and scale AI-driven mediaandcreativesolutions to improve efficiency and business outcomes

• Establish standardize and scale best practices processes and frameworks to improve consistency efficiency and performance across campaigns

• Supportand operationalize multi-platformmedia roadmaps ensuring alignment with broader marketingand creativestrategies and enterprise priorities

• Continuouslymonitorindustry trends platform changes and competitive dynamics translating insights into forward-looking strategies

About you:

• MBA or 4-year college degree with relevant business marketing advertising communications or media experience; or equivalent experience

• 5 years of digital marketing experience with a strong emphasis in paid social performance media and retail marketing strategies

• Deep experience activating andoptimizingcampaigns across paid social platforms including Meta TikTok Pinterest Snapchat RedditNextDoor and emerging channels

• Proven ability to develop and execute full-funnel social media strategies that balance brand-building engagement and performance outcomes

• Strong understanding of social-first creative best practices content strategy and platform-native storytelling with the ability to translate audience insights into effective creative approaches

• Experience partnering with creative teams agencies creators and influencers to develop test and scale content that drives measurable business results

• Knowledge of creator and influencer marketing ecosystems including creator identification content amplification strategies paid partnerships whitelisting and measurement frameworks

• Intimate knowledge of technical aspects of paid media activation optimization and measurement including pixels attribution methodologies CAPI audience segmentation prospecting retargeting incrementality testing and conversion measurement

• Demonstrated ability toleverageperformance insights to inform creative content and audience strategies across social platforms

• Effective communication and relationship-building skills with experience influencing cross-functional teams and external partners toward shared business goals

• Strong analytical and problem-solving skills with the ability to synthesize complex data into clear insights recommendations and compelling narratives for diverse audiences

• Highly organized and detail-oriented with experience managing multiple priorities in a fast-paced environment

• Comfortable navigating ambiguity with a strong bias for action and continuous improvement

• Ability to work effectively across all levels of an organization with a high degree of autonomy initiative and strategic thinking

• Passion for staying ahead of evolving social creator and digital media trends translating new opportunities into scalable business impact

This position willoperateas a Hybrid/Flex for Your Day work arrangement based on Targets needs. A Hybrid/Flex for Your Day work arrangement means the team members core rolewill need to beperformedboth onsite at the Target HQ MN location the role is assigned to and virtuallydepending upon what your role team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location unless otherwise prescribed by Target. Clickhereif you are curious to learn more about Minnesota.