Media Buyer

We are UMG the Universal Music Group. We are the worlds leading music everything we do we are committed to artistry innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music music publishing merchandising and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters and we produce distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

The Consumer Marketing Team at Universal Music Group is seeking an experienced media buyer for our growing in-house media team. This is a permanent full-time position. Artist success is our ultimate metric and what drives our mindset skillset and company culture. The ideal candidate for this position is passionate about the ever-changing media landscape and about MUSIC! We are looking for someone who is highly knowledgeable on all digital media outlets including paid search social programmatic display video mobile as well as emerging media and new technology platforms. This position is responsible for the execution and day-to-day management of all media for all of UMGs US labels.

How youll CREATE:

• Act as the primary digital media expert for US labels buying optimization reporting and eCommerce strategy.
• Liaise with label planning teams to develop media strategies and campaigns
• Execute manage and optimize digital media campaigns to maximize conversion value
• Develop and manage paid eCommerce campaigns across social search native programmatic and direct programs
• Create custom audiences book and optimize campaigns in Facebook Twitter Google Ad-words and other DSPs
• Possess strong technical understanding of programmatic audience buying
• Understand pixel implementation on websites for data collection and conversion tracking
• Identify target audiences and analyze their characteristics behaviors and media habits.
• Monitor media buys to ensure all brand safety ad fraud and viewability standards are met or exceeded
• Monitor media for pacing delivery placement and flight date discrepancies and negotiates credit or billing adjustments when necessary
• Research and record trends innovations and changes that affect media buying
• Aid in educating the digital & marketing teams on best-practices and data driven techniques
• Responsible for the preparation of insertion orders and placement of advertising with media vehicle as applicable
• Implement test initiatives such as landing page A/B testing multivariate testing offer testing as needed
• Provide recommendations on landing pages websites and overall user experience to optimize paid conversions

Bring your VIBE:

• 2 years professional media-related/agency experience
• 2 years experience placing buys directly on media platforms including Google Ads Manager Meta Business Manager TikTok Ads Manager and other Social DSPs
• Bachelors degree preferably with a concentration in advertising marketing business administration or communications preferred
• Proven experience driving eCommerce revenue growth and online lead generation with paid media
• Strong written and verbal communication skills
• Ability to handle heavy workload mediating many demands and requests with strong problem-solving drive
• Knowledge and understanding of Google Shopping Campaigns Facebook Catalog Manager and Shopify
• You build great relationships with clients vendors and reps
• Proficiency in Word Excel and PowerPoint. Able to build compelling reports detailing campaign successes ROI and learnings.
• Familiarity/experience with Google Analytics or other analytics platforms(Domo Datorama etc.)
• Passionate music fan

Perks Playlist:

Join an entrepreneurial global organization where authenticity boldness creativity connection drive and insight arent just valuestheyre how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical dental and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes spa treatments meal services travel and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama Arizona Georgia Mississippi North Carolina South Carolina Tennessee and Utah.

Please note UMG is not enrolled in E-Verify in California and New York and cannot support employment of candidates whose employer must enroll in E-Verify for example candidates on STEM-OPT.

For more information please click on the following links.

E-Verify Participation Poster:English / Spanish

E-Verify Right to Work Poster:EnglishSpanish

Salary Range:

The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.