Media Buyer Manager

As a Digital Marketing Manager Full Funnel Video Advertising you will help manage the strategy execution and optimization of full-funnel paid video campaigns that build brand awareness drive consideration and generate measurable business results. This role is responsible for managing campaigns across premium video platforms including YouTube Amazon Prime Video Connected TV (CTV) and other streaming and video channels.

This is a highly hands-on role requiring deep platform expertise. You will build launch optimize and report on campaigns directly within advertising platforms while collaborating with internal creative growth and analytics teams. While platform and vendor representatives will provide strategic guidance there is no external media agency managing campaigns making hands-on execution a core requirement.

Key Responsibilities:

Full-Funnel Campaign Strategy

• Execute full-funnel paid media strategies that support awareness consideration and conversion objectives.
• Align campaign goals audiences messaging and measurement strategies across each stage of the customer journey.
• Identify opportunities to maximize reach engagement brand lift and business performance.

Campaign Execution & Optimization

• Build launch and manage campaigns directly within advertising platforms including YouTube Amazon Ads (Prime Video) Connected TV platforms and other video advertising channels.
• Optimize campaigns through audience segmentation bidding strategies frequency management placements and creative testing.
• Execute A/B tests to continuously improve campaign performance throughout the funnel.
• Monitor campaign health daily and make data-driven optimizations to maximize results.

Budget Management

• Manage media budgets across multiple platforms while maintaining efficient pacing and achieving business objectives.
• Allocate investments based on performance insights and evolving marketing priorities.

Analytics & Reporting

• Measure campaign performance across awareness research and conversion KPIs.
• Maintain weekly reporting through internal dashboard updates.
• Utilize GA4 and other analytics tools to evaluate campaign effectiveness attribution and audience behavior.

Cross-Functional Collaboration

• Provide media insights that inform creative development and messaging strategies.
• Collaborate with platform representatives to stay informed on product updates beta opportunities and best practices.

Industry Trends & Innovation

• Stay current on emerging video advertising products audience targeting capabilities measurement solutions and industry trends.
• Evaluate and test new advertising features and channels that improve campaign performance and efficiency.

Qualifications :

• Must be living in Utah OR open to relocating
• Bachelors degree in Marketing Business Communications Analytics or a related field.
• 3 years of experience managing paid digital media campaigns with a strong emphasis on video advertising.
• Hands-on experience building and optimizing campaigns within platforms such as YouTube Amazon Ads Connected TV DV360 or similar video advertising platforms.
• Strong understanding of full-funnel marketing strategy and measurement.
• Experience using GA4 Looker Excel or other analytics and reporting tools.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication skills and experience collaborating across cross-functional teams.
• Agency experience is preferred particularly managing campaigns across multiple clients platforms and budgets.

Additional Information :

A Quick Note Before You Apply

Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.

Were looking for A-players people who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.

Heres what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.

You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.

You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.

What to Do Next:

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information!

At Cricut we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race color religion sex sexual identity gender identity marital status veteran status nationality citizenship age disability medical condition pregnancy or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.

Remote Work :

No

Employment Type :

Full-time