Media Brand Manager Sr

Present in over 100 countries and employing nearly 80000 professionals Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris FRand is part of the CAC 40 index. Active across the entire value chain Publicis Groupe offers its major clients a transversal unified and fluid model allowing them access to all the Groupes tools and expertise around the world through the mantra The Power of One.

Position Summary

The Media Brand Manager Sr. plays a key leadership role in driving media strategy and execution across a portfolio of LATAM brands. This position is based in Miami and requires in-office presence three days per week. It is a client-facing role demanding strong strategic capabilities high analytical rigor and extensive experience managing regional clients and multi-market operations across Latin America.

The ideal candidate brings deep experience in media planning (digital offline) proven hands-on execution across YouTube TikTok and Meta and a consultative mindset that translates complex business needs into high-impact media strategies.

Key Responsibilities

Strategic Media Planning & Stewardship

Lead the development of integrated media and communications plans across LATAM markets.

Translate marketing and business objectives into actionable and innovative media strategies.

Build strong strategic recommendations supported by audience insights platform behaviors and market trends.

Develop holistic digital and social strategies with strong focus on YouTube TikTok and Meta.

Identify opportunities for optimization innovation and continuous performance improvement.

Client Management

Manage ongoing relationships with key partners (Google/YouTube Meta TikTok).

Request assess and negotiate proposals for activations and special initiatives.

Develop strategic POVs including platform comparisons rationale and value-added elements.

Lead partner meetings to review opportunities performance updates and new platform developments.

Media Buying & Implementation

Oversee the planning negotiation and execution of cross-channel media plans.

Validate flighting pacing delivery budgets and KPIs for all digital and social campaigns.

Ensure correct implementation of campaigns on YouTube TikTok and Meta.

Act as the escalation point for any discrepancies in inventory billing or reporting.

Budgeting & Investment Analysis

Manage annual media budgets by market brand and channel.

Conduct investment forecasting and scenario modeling especially across social platforms.

Monitor media costs rate inflation exchange rates vendor commitments and market fluctuations.

Provide recommendations for budget reallocation and efficiency improvement.

Performance Monitoring & Reporting

Partner with the D&A team to validate data and build robust performance reports.

Analyze results across platforms and provide actionable insights to improve ROAS and media effectiveness.

Evaluate Social Media performance using key KPIs (reach VTR CPM CPC CPV incremental reach etc.).

Establish learnings best practices and strategic frameworks for continuous improvement.

Team Leadership & Collaboration

Supervise mentor and guide Associates ensuring high-quality work and clear career development.

Conduct performance evaluations and identify growth opportunities for junior team members.

Collaborate with regional and local Starcom/Publicis teams to align strategies and share best practices.

Recommend process improvements to streamline workflows and enhance team efficiency.

Required Skills (the technical stuff)

The requirements listed below are representative of the knowledge skill and ability required.

Education & Experience

Bachelors degree in Advertising Marketing Communications or related field.

5 years of proven experience in media agencies ideally managing regional LATAM clients.

Hands-on experience planning and executing campaigns on YouTube TikTok and Meta is required.

Experience with both digital and offline media planning is highly preferred.

Language & Communication

Native or advanced Spanish proficiency.

Intermediate/advanced English (written and spoken).

Strong communication skills with the ability to clearly present strategies and insights.

Technical & Analytical Skills

Strong understanding of media planning principles digital strategy and audience analysis.

Ability to work comfortably with data: forecasting KPI interpretation and performance analysis.

High attention to detail accuracy and analytical rigor.

Proficiency in key industry tools such as: Kantar IBOPE MediaTools Media Ocean Prisma Campaign Manager DV360 Google Ads Meta Ads Manager.

Leadership & Collaboration

Demonstrated experience supervising and mentoring junior team members.

Excellent organizational and time-management skills.

Collaborative mindset and ability to work cross-functionally with internal teams and external partners.

Strategic Thinking & Innovation

Ability to identify media trends new opportunities and emerging platforms.

Proactive problem-solver with a continuous improvement mindset.

Creative and strategic thinker who brings fresh ideas to enhance media performance.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $55000.00 - USD $75000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law compensation will be determined based on the skills qualifications and experience of the applicant along with the requirements of the position and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

For regular roles the Company will offer medical coverage dental vision disability 401k and paid time off.