VP, Mass Fundraising & Subscriptions

The Vice President Mass Fundraising & Subscriptions position exists to provide strategic leadership and oversight for all mass-market fundraising efforts to drive sustainable growth of the ministrys mass donor file revenue and net income. The Vice President also leads a team that provides support to and partners with the mid- and major donor teams to upgrade and transition high-potential mass donors. This team also collaborates with ministry and marketing teams to embed best-in-class fundraising practices into broader ministry initiatives. The Vice President also provides strategic leadership and oversight for marketing efforts to drive sustainable subscriber and revenue growth of the ministrys magazine portfolio including the childrens magazines and the Focus on the Family flagship Fundraising Essential Duties and Responsibilities:Provides strategic leadership and oversight for the development and implementation of integrated media strategies to effectively acquire and reactivate lapsed donors to grow the mass donor file based on strategies to maximize long-term donor strategic leadership and oversight for the development and implementation of integrated media strategies to cultivate donors to maximize retention gift frequency and donor value of non-sustainers while also building and optimizing sustainer donor a culture of innovation through the development of ongoing fundraising testing strategies and program implementation to maximize fundraising program performance across offers messaging media and media and adapts the mass market direct mail digital campaigns email marketing and FOTFs website properties to support the mid-level and major donor fundraising with ministry and marketing teams on the development and implementation of new name lead generation and donor conversion programs new donor acquisition opportunities and repeat giving among current donors to support sustainable donor file and revenue performance reporting and analysis to provide insight into campaign and donor file performance required for monthly leadership reports and to inform annual plan development as well as projecting annual and 3-year donor and revenue Marketing Essential Duties and Responsibilities:Provides strategic leadership and oversight for the development and implementation of integrated media strategies to cost effectively acquire renew and reactivate lapsed subscribers to grow the magazine subscriber file to maximize life-time subscriber value and ministry impact. Media strategies include external media including prospect direct mail digital media texting and internal media including broadcast and podcast targeted ministry email and other relevant a culture of innovation through the development of ongoing testing strategies and program implementation to maximize subscriber performance across offers including pricing strategies messaging media and media performance reporting and analysis to provide insight into campaign and magazine file performance required for monthly leadership reports and to inform annual plan development as well as projecting annual revenue Essential Duties and Responsibilities:Ensures teams are providing timely response to feedback from constituents through the Response Services and provides strategic input related to mass fundraising and circulation needs and requirements as part of the data governance and provides strategic input related to mass fundraising and magazine marketing on Salesforce technology platforms and reporting systems needed to effectively support mass audience fundraising and magazine marketing applies and champions the Focus on the Family strategy map brand ministry philosophies and planning processes to all program development to ensure cohesion across ministry with the ministrys constituent first philosophy the Vice President leverages donor magazine and constituent research to inform the development of offers messaging and communications and mentors teams to grow in their ability to lead the development of fundraising and magazine marketing strategy and implementation oversight of external communications partners to ensure effective return on strategic leadership and oversight for annual budget development and in and leads cross-functional devotional Duties/Responsibilities:Provides presentations to Cabinet and/or Senior Management as requestedDirects/oversees implementation of special projects as assignedPerforms other duties as assignedManagerial Breadth/Scope of Job:Manages a staff of 12 employees with 2 direct reportsWorking Environment/Physical Requirements:Office environmentJOB QUALIFICATIONS/REQUIREMENTSCharacter/Spiritual:Exemplifies Ephesians 5:1-2 Therefore be imitators of God as dear children and walk in love as Christ also has loved us and given Himself for the Great Commission given by Jesus Christ in Matthew 28:19-20 Go therefore and make disciples of all the nations baptizing them in the name of the Father and of the Son and of the Holy Spirit teaching them to observe all things that I have commanded you; and lo I am with you always even to the end of the a consistent witness for Jesus Christ; maintains a courteous Christ-like attitude in dealing with people within and outside of Focus; adheres to theStandard of Moral ConductandStatement of Faith; upholds Focus on the Familys ministry in personally for Focus on the Familys staff and constituents and may occasionally lead in a public in Christian ministryThis position is a position of responsibility as defined in the Focus on the Family Moral Policy and is subject to the parameters defined therein regarding divorceThis role is considered a Spokesperson for Focus on the Family and should represent Focus position and tone at all timesPersonal Characteristics:Creative problem solver; Strong analytical skills; Attention to detailSelf-motivated; demonstrated leadership skillsExcellent negotiations skills; Team player; Strong coaching skillsKnowledge/Experience:Bachelors Degree in Business with emphasis in Marketing (MBA a plus)10 years of strategic fundraising experience with a large non-profit or fundraising agency with experience in direct mail email digital media and websites. Experience with a media ministry a plus5 years of experience in Internet Marketing and online Ecommerce and Digital Leadership5 years of experience with pledge program acquisition fulfillment and retention5-7 years of managing multi-million-dollar budgetsIn depth knowledge of Focus on the Family mission philosophy values and objectivesDemonstrated experience and working knowledge of finance and accounting principlesExperience overseeing both qualitative and quantitative research effortsStrong technical acumen which allows this leader to engage with CIO/CTO level staff and problem solve at the technical tactical levelSkills Abilities and Special Talents/Gifts:Ability to effectively direct complex projects and campaignsStrong interpersonal and relational skillsStrong management skillsDemonstrated experience in campaign (including direct mail email digital media and web) and donor file performance analyses and that lead to insights that drive strategy and program performanceDemonstrated ability to analyze objective and subjective data and develop recommendationsTalented in analyzing situations uses logic rational thinking intuition and discernment to solve problems make decisions or choose course of action that moves projects to completionExcellent written and oral communication both one-on-one and in group settings up to and including C-level executivesSkilled in directing development of product project and creative strategiesSkilled in working with Microsoft Office applicationsUnderstands resources available to support operations to maximize constituent satisfaction and overall ministry performanceRecognizes when situations call for development of resources and aligns them with ministry goals and objectives effectively works through others to accomplish objectivesQuickly and effectively adjusts behavior to meet goals and/or changing circumstancesUnderstands strategic and tactical objectives of ministry to provide others with advice service or guidance in helping them meet their objectivesEstablishes a learning environment and philosophy that facilitates successful outcomes through employee involvement and empowermentStewardship Requirements:Effective oversite of a multi-million-dollar mass fundraising and magazine marketing Range: $124800 to $146121Application Materials Required: Cover Letter Resume/CV*Colorado Residents: In any materials you submit you may redact or remove any age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines on the Family puts a high value on our team members and offers a unique benefit scheduled for 20 hours or more per week are eligible for:Norton LifeLock ID Theft CoverageLegal Shield/ID Shield CoverageAFLAC403B Retirement PlanVacation Time & Vacation PayoutSick TimeHolidaysService AwardsCommunity Service DaysBookstore DiscountFitness CenterEmployees scheduled for 30 hours or more per week are eligible for all the above and:Medical PlanDental PlanVision PlanLife InsuranceDisability InsuranceFlexible Spending AccountsEAP (Employee Assistance Program)Tuition ReimbursementWarehouse Membership ReimbursementNote: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language refer to the governing plan documents.*Temporary employees are not eligible for benefits except for:Sick TimeBookstore DiscountFitness CenterTentative Search Timeline:Priority will be given to applications submitted by July 12 2026 However this posting will remain open until potential employee start date is July 20 2026Posting date: June 12 2026Un-posting date: ongoing until filledPosting contact email: