Marketo Specialist

Mandatory Skills: We are specifically looking for a Marketo Specialist with strong technical and development capabilities in addition to Marketo expertise.

Job Summary:

We are seeking a Lead Marketo Engineer to own the design architecture and execution of enterprise scale marketing automation solutions using Adobe Marketo Engage. This role provides technical leadership across marketing operations ensures platform scalability and governance and acts as the primary Marketo authority for stakeholders across Marketing Sales Operations and IT.

Key Responsibilities:

• Lead the architecture design and implementation of complex Marketo solutions including multi stream nurtures lead scoring models and lifecycle frameworks
• Own the end to end Marketo platform strategy including instance health scalability governance and best practices
• Serve as the primary technical lead for Marketo guiding engineers analysts and marketers on platform usage and design decisions
• Design and optimize CRM integrations (Salesforce or equivalent) including lead routing sync error handling and data flow optimization
• Define and enforce Marketo governance standards-naming conventions folder structures token strategy and operational controls
• Oversee data quality segmentation strategy and compliance ensuring accurate targeting and privacy adherence
• Drive campaign performance optimization through A/B testing analytics and continuous improvement
• Lead third party integrations (REST APIs webinar platforms LinkedIn Adobe Experience Platform Journey Optimizer etc.)
• Proactively monitor and troubleshoot platform campaign and integration issues minimizing business impact
• Create and maintain technical documentation solution designs and operational runbooks
• Partner with senior stakeholders to translate business requirements into scalable Marketo solutions

Required Skills & Experience:

• 6 years of experience in Marketing Automation with 4 years of deep hands on Marketo Engage expertise
• Proven experience leading enterprise scale Marketo implementations
• Strong command of lead lifecycle management scoring routing and nurture strategy
• Advanced experience with Salesforce Marketo integrations and sync troubleshooting
• Hands on knowledge of REST APIs webhooks and custom integrations
• Strong analytical mindset with experience in campaign performance reporting and optimization
• Ability to lead technical discussions with senior marketing sales and IT stakeholders

Preferred Qualifications:

• Marketo Certified Expert (MCE) or Marketo Certified Architect (MCA)
• Experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO)
• Exposure to additional Martech platforms (HubSpot Eloqua Pardot)
• Experience in client facing consulting or managed services environments
• Prior experience mentoring or leading Marketo engineers or marketing operations teams