Marketo Automation Manager, Marketing

The Marketo Automation Manager for Marketo is a strategic and technical leader responsible for designing and scaling a high-performing data-driven ABM campaign engine. This role requires deep expertise in Marketo architecture advanced campaign development and marketing technology integration.

You will own the end-to-end marketing automation ecosystemleading complex campaign execution optimizing performance and driving measurable pipeline impact. As the subject matter expert youll build scalable frameworks elevate operational maturity and partner across marketing sales IT and analytics to deliver sophisticated personalized digital experiences.

What Youll Do

Marketing Automation Strategy & Architecture

• Lead the design and evolution of Marketo architecture to support complex multi-channel ABM strategies
• Build scalable campaign frameworks lifecycle models lead scoring and advanced segmentation strategies
• Define and enforce best practices for governance naming conventions and system design

Advanced Marketo Execution

• Architect build and optimize sophisticated Marketo programs (nurtures triggers scoring models dynamic personalization)
• Own integrations between Marketo Salesforce CDPs and other martech platforms
• Ensure high performance in email deliverability data flows and system automations

ABM Campaign Delivery

• Partner with marketing and sales to execute highly targeted account-based campaigns across channels
• Design personalized journeys using behavioral firmographic and intent data
• Scale ABM programs while maintaining precision and data integrity

Data Analytics & Optimization

• Collaborate with Marketing Analytics to measure campaign performance attribution and ROI
• Build and automate reporting across channels and platforms
• Drive insights to continuously optimize targeting engagement and conversion

Data Integrity & Compliance

• Lead database governance data hygiene and lifecycle management strategies
• Ensure compliance with privacy regulations (CAN-SPAM GDPR CCPA CASL)
• Implement automated processes for data validation consent management and audit readiness

Leadership & Collaboration

• Lead and develop a high-performing marketing automation team
• Act as the go-to expert and advisor across marketing IT and external partners
• Translate business needs into scalable technical solutions

What You Bring

• 7 years in marketing operations or marketing automation with strong hands-on execution
• 4 years of deep Marketo expertise including advanced program design and system architecture
• Proven experience building and scaling ABM programs in a complex B2B environment
• Strong understanding of data models integrations and marketing technology ecosystems
• Experience managing databases segmentation logic and lifecycle frameworks
• Ability to solve complex business challenges with technical automation solutions
• Strong communication and stakeholder management skills
• Experience leading or mentoring marketing operations or automation teams

Preferred/Required Experience

Marketing Automation Platforms (Marketo Advanced level required)

Salesforce (CRM and Marketing Cloud)

Client Data Platforms (Adobe RTCDP Data 360 etc.)

Google Analytics

ABM Databases/Platforms (LinkedIn Sales Navigator ZoomInfo etc.)

IVR Phone Systems (Invoca Aircall etc.)

Data Visualization (Power BI Tableau Looker Qlik etc.)

Workflow Management (Workfront Wrike Asana etc.)

Querying languages (SQL SnowSQL SQLite etc.) a plus

Scripting/statistical programming languages (R Python MATLAB etc.)

Education

• Bachelors degree in marketing business technology or related field (or equivalent experience)

Compensation & Benefits

Pay: $115000.00-$125000.00

The pay listed is the salary range for this position. Any specific offer will vary based on the successful applicants education experience skills abilities geographic location and alignment with market data. You may be eligible to participate in a Company incentive or bonus program.

*The exact offer depends on experience skills and market data; eligible for an annual bonus.

Benefits: ABM offers a comprehensive benefits package. For information about ABMs benefits visitABM Employee Benefits Staff & Management.

Why This Role

• Own and shape a modern scalable marketing automation ecosystem
• Work with advanced ABM strategies and enterprise-level martech
• Drive measurable impact on pipeline revenue and customer engagement