Marketing Technology (MarTech) Integration & Automation Manager (Open To Remote)

Simpson Strong-Tie is a leader in engineered structural connectors software and solutions for the building industry. We maintain a reputation as a trusted manufacturer partner and corporate citizen committed to our customers and employees.

Our founder Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer stronger structures.

Learn about our company culture directly from our team.

YOU

You are a systemsoriented thinker who thrives at the intersection of strategy execution and enablement. You see automation AI and modern marketing platforms not as isolated tools but asconnected systems that should work together to drive outcomes with less friction and manual effort.

In this role you will reshape how Digital Marketing and eCommerce execution happens redesigning workflows integrating platforms and embedding logic directly into systems so work scales beyond individual effort. Youll focus on moving the organization away from coordinationheavy processes and towardsystemdriven outcomeoriented execution models including autonomous and humanintheloop designs.

You will also provide connective ownership across core marketing platforms and integrations the foundational layer between transformation initiatives that keeps everything running reliably while enabling what comes next. By partnering closely with analytics data IT and platform experts youll help ensure the infrastructure governance and execution foundations are strong enough to support automation AIenabled workflows and longterm scalability.

This is a role for someone who enjoysbuilding the engine while improving it balancing vision with pragmatism and creating systems that allow teams to move faster smarter and with greater confidence.

WHAT YOULL BE DOING

• Collaborate with stakeholders across the Digital Marketing and eBusiness team to restructure endtoend workflows reducing manual effort and reliance on coordinationbased execution.
• Translate business goals and operational needs into systemdriven execution models including autonomous and humanintheloop designs.
• Own the full lifecycle of automated workflows including creation iteration performance measurement and retirement.

• Build and configure solutions agents and platform automations using existing ITapproved tools and systems.
• Act as the orchestration layer across marketing platforms by connecting data actions and decision logic to minimize manual handoffs.
• Provide operational stewardship for critical platform connections tagging frameworks and measurement touchpoints that automation and agentdriven workflows depend on.
• Ensure automations are resilient observable and aligned with marketing objectives rather than oneoff task execution.

• Provide connective enablement across core marketing platforms and integrations ensuring the foundational systems between major initiatives remain reliable governed and aligned with automation-driven execution.
• Partner closely with existing digital marketing data analytics IT and platform experts to clarify ownership boundaries handoffs and escalation paths without duplicating analytics reporting or insight-generation responsibilities.
• Serve as the coordination point for cross-platform integration health tagging governance and measurement continuity particularly where responsibilities span multiple teams or tools.
• Establish shared standards documentation and system expectations that enable consistent execution while respecting existing subject-matter ownership.
• Identify foundational gaps or risks that could undermine automation agent-led workflows or AI-enabled capabilities and work with the appropriate owners to address them.

• Restructure traditional project and program management responsibilities for marketing execution by embedding planning coordination and tracking logic directly into systems and automations.
• Own outcomes such as cycletime reduction elimination of manual work and adoption of automated workflows across the team.
• Evaluate requests and initiatives and recommend when automation is not the right solution prioritizing impact over activity.
• Ensure the clarity reliability and continuity of foundational integrations and execution enablers that support automation-driven marketing workflows.

• Partner with Digital Marketing leadership to determine agentowned vs humanowned responsibilities.
• Define and document humanintheloop expectations escalation paths and accountability for automated workflows.
• Manage automation ownership models at the individual team or department level and retire solutions when they no longer provide value.

• Lead adoption rollout and change management for newly restructured workflows and automationdriven systems.
• Partner with marketing managers to ensure new ways of working are understood adopted and sustained.
• Challenge legacy processes and advocate for improved execution models grounded in systemdriven delivery.

• Serve as the primary advisor for Digital Marketing on effective use of AIenabled capabilities within existing IT approved platforms.
• Establish best practices for responsible effective automation and Copilot usage across the Digital Marketing and eBusiness team.
• Act as the marketing liaison to IT for larger enterprise AI initiatives representing marketing workflows and requirements without owning enterprise AI strategy or infrastructure.

DESIRED SKILLS AND EXPERIENCE

If you can do everything listed above youve got what it takes. Perhaps some of the following would be helpful too:

• Bachelors degree in Marketing Information Systems Business Computer Science or equivalent practical experience.
• 710 years total experience with most of it in Digital marketing operations Marketing technology Ecommerce systems Platform integration or automation roles

• Redesigning workflows (not just documenting them)
• Automating crosstool processes (websites campaigns data reporting execution)
• Working inside an ITgoverned environment with approved platforms
• Partnering with stakeholders to challenge and change how work is done

Preferred (not required):

• Platform certifications (e.g. marketing automation CRM analytics)
• Copilot Studio / lowcode automation certifications
• Agile / Lean / systemsthinking coursework (formal or informal)

TRAVEL

This job requires 10% domestic travel.

WORK STATUS & LOCATION

This full-time exempt position is located in Plano TX. It is eligible for remote work.

RELOCATION

Relocation is not available for this position.

PAY

$93400 - $158800 / year

#LI-Remote

REWARDS AT SIMPSON STRONG-TIE

We recognize and reward employees with a carefully designed and comprehensive rewards package including competitive compensation quarterly bonuses or commission and first-rate benefits. May exclude some positions such as seasonal jobs.

• Quarterly Bonuses/Commission:You will be eligible for either a bonus or commission paid on a quarterly basis. We believe all employees affect customers sales and revenue directly or indirectly and should be rewarded by sharing the company profits.
• Benefits: We provide a wide range of benefits for eligible full-time employees including: medical dental vision retirement contributions employee stock purchase and bonus plans pay for holidays vacation sick days funerals and jury duty years of service awards employee discounts employee referral bonuses charitable contribution matching education reimbursement and more. View benefit plan details here: keeping with our values and commitment to diversity equity and inclusion in our communities we are an equal opportunity employer. This means that our employment decisions are based on your qualifications and merit and our business needs.
  

  Please note all job offers are contingent upon a successful drug screen and criminal background check in accordance with applicable local state and federal laws.

  
  

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  Company: Simpson Strong-Tie Company Inc.