Marketing Strategy Lead, International Scripted Series— Apple TV

Thrilling dramas. Epic scifi. Feel-good comedies. It all lives on Apple TV. With hundreds of millions of people discovering the best stories every day. We keep the creative visions of artists writers and filmmakers intact while sharing their works with audiences in over 100 countries worldwide. nnAre you a strategic leader with a passion for entertainment content and the role it plays in our culture Are you capable of driving meaningful business impact and definitive results through inspiration innovation and informed decision making As part of our Apple TV International Series Strategy team youll partner with the Apple TV team cross-functional partners International programming u0026 development EPs/Showrunners talent agencies and more to create culturally resonant audience-first marketing strategies and robust go-to-market plans for our International Scripted series.

The Apple TV Marketing Strategy team is seeking a high-performing dynamic creative andnsolution-oriented individual who will partner closely with various teams across the organization to bring a consumer journey to life for our International Scripted Series. You will be an integral part of a team working to define the strategic vision for a campaign serve as a central cross-functional partner handle the various workflows and oversee tactical execution for all owned earned and paid plans all with the goal of driving buzz cultural resonance and ultimately viewership for Apple TV content. This role is based in Apples London office.

Manage key relationship with the International Scripted Series Development team based in title teams as the strategic visionary and campaign quarterback driving creative briefs positioning and strategy for Scripted Series from our International Development team. nDrive campaigns forward with key partners including development current producers/creators filmmakers and show in internal and external partner execution of multi-media creative assets that extend our content across paid owned and earned materials are aligned to series positioning and brand and that creative is consistent across all consumer touch cross-functional team planning across campaigns by participating in key meetings presentations developing campaign recaps and updates and using project documents such as marketing trackers timelines status reports budget review etc. to ensure execution against resources and manage deliverables requirements and communicate realistic timelines for in partnership with multiple Creative teams to ensure materials are aligned with the series positioning and Apple and execute brand partnerships promotions grassroots marketing activations and integrations with internal teams or 3rd parties and partner withnApple Ecosystem on cross-company promotions including with Apple retail Music News Books Pay etc.

Minimum 10 years in consumer marketing experience across media/ entertainment for Scripted and experience in supporting robust portfolio of creatively led 360-campaigns from strategy to executing the tacticsnHighly-matrixed organization experience driving cross-functional collaboration across adjacent business teams content producers and creatorsnBudget planning including working across internal teams such as creative social and research to track each titles budget and input through our internal Keynote and written and verbal communication skills. Able to present ideas simply in presentations and documents across a range of partner perspectives from creative to a highly strategic and analytical approach to decisions and problem- solvingnExcellent organizational scheduling project management budget planning/ tracking and multi-tasking skills with proven attention to detailnInventive self-starter; eager to learn and grow and bring a can-do attitude to the position

Media strategy and analytics e.g. media mix decisioning budgeting and forecasting media pricing and budget optimization return on investment goals / measurement preferrednDigital first mindset with understanding of how to leverage organic social and digital spanning content creation community and audience developmentnExperience working on brand partnerships and multi-touchpoint integrations with internal teams third parties retail experiential newsletters email or editorial placementsnBachelors degree or equivalent.