Marketing Strategist

Penn State Auxiliary and Business Services (ABS) isseekinga highly creative strategic and detail-drivenMarketing Strategy Specialistto join the ABS Marketing and Communications team.

This role is ideal for an experienced marketing professional who thrives in complex environments enjoys translating ideas into clear and compelling communications and is energized by the opportunity to shape messaging across a large multifaceted institution. Candidates should bring substantial hands-on marketing experience including planning and executing integrated campaigns across digital web social print and email channels.

The successful candidate will bringexpertiseacross a wide range of marketing channelsincluding digital web social media print email and multimediaand will be skilled at building integrated communication strategies that connect diverse audiences to meaningful outcomes.

They will play a key role in developing and executing communication plans collaborating with subject-matter experts and campus partners and ensuring that messaging is clear accessible brand-aligned and strategically consistent across platforms. This position reports directly to the Lead Marketing Strategist within ABS Marketing and Communications.

Who you are

RESPONSIBILITIES

• Partner with colleagues across ABS and Penn State to develop and execute integrated marketing and communications strategies

• Translate complex or technical concepts into clear engaging and audience-focused messaging

• Build and manage project timelines that include web content email campaigns social media digital advertising print materials announcements press releases and news features

• Review edit and refine web content to ensure clarity consistency and effectiveness

• Ensure all communications align with Penn State brand and editorial standards

• Coordinate and place orders with print vendors for a variety of marketing and communications materials

• Lead meetings with internal teams and campus stakeholdersfacilitatingcollaboration and alignment across projects

QUALIFICATIONS

This position requires a strong marketing mindset a leadership-oriented approach and exceptional attention to detail. The ideal candidate willdemonstrate:

• Strong written verbal and interpersonal communication skills

• Experience developing and executing multi-channel marketing strategies

• Proficiencywith Microsoft Office Suite AI tools and web-based content management systems

• Knowledge of accessibility standards and a commitment to inclusive plain-language communication across digital and print platforms

• Familiarity with current marketing trends particularly in higher education or similarly complex organizations

• The ability to manage multiple priorities adapt quickly andmaintainhigh-quality output under shifting deadlines

• Confidence leading discussions collaborating with stakeholders and driving projects forward

• Collaborate in the creation maintenance and optimization of paid search advertisements

REQUIRED QUALIFICATIONS

Minimum of three (3) years of progressively responsible hands-on marketing and communications experience includingdemonstratedsuccess in developing and executing integrated multi-channel marketing strategies; or an equivalent combination of education and experience.