Marketing Specialist

The Marketing Specialist serves as a key contributor to the marketing team developing and executing content that supports organizational priorities engages target audiences and strengthens COPCs brand. This role partners with physicians subject matter experts practice leaders and internal stakeholders to develop content that informs engages and inspires patients prospective patients providers and employees.

• Full-Time/Benefits Eligible
• Monday - Friday - 8am - 4:30pm
• Westerville OH

This position owns the day-to-day management of COPCs enterprise social media channels and leads the development of key patient-facing content initiatives including COPCs blog and patient newsletter. The role also supports broader marketing campaigns and organizational priorities through the creation of content and marketing assets across a variety of channels.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Content Marketing & Brand Storytelling

Develop and execute content that supports organizational priorities marketing campaigns patient engagement initiatives and recruitment efforts.

Translate healthcare concepts and clinical information into clear engaging consumer-friendly language that aligns with COPCs brand voice and communication standards.

Collaborate with physicians subject matter experts practice leaders and internal stakeholders to identify and develop content opportunities that support organizational priorities and audience needs.

Develop and execute editorial calendars and content plans that align with marketing objectives and organizational priorities.

Support integrated marketing campaigns by developing content and marketing assets that align with campaign objectives and audience needs.

Ensure all content is accurate current compliant and aligned with established brand and editorial guidelines.

Maintain a consistent and compelling brand voice across all content and communication channels.

Social Media Management

Own content planning creation publishing community engagement and performance reporting for COPCs enterprise social media channels.

Develop and execute social media content that increases awareness engagement and visibility of COPC providers services locations and organizational initiatives.

Create and coordinate engaging multimedia content including photos short-form videos and Reels to support social media and content marketing initiatives.

Monitor social media trends emerging platforms audience insights and performance metrics to identify opportunities for content optimization and audience growth.

Provide support consultation and best-practice guidance for practice-level social media accounts while helping maintain brand consistency across locations.

Collaborate with internal stakeholders to identify stories campaigns and content opportunities that can be amplified through social media.

Patient & Consumer Communications

Lead the development and production of COPCs quarterly patient newsletter including content planning writing editing stakeholder coordination and distribution support.

Lead the creation maintenance and optimization of blog content to support audience engagement content quality and search engine optimization (SEO) objectives.

Recruitment Marketing Support

Execute marketing strategies which support recruitment and retention efforts.

Marketing Team Support

Provide writing editing and content support for broader marketing and communications initiatives as assigned.

Maintain organized content archives editorial calendars brand assets and project documentation.

QUALIFICATIONS:

Education Licensures Certifications & Experience

Required: Bachelors degree in Marketing Communications Journalism Public Relations English or a related field

Required: 3 years of professional experience in marketing communications content marketing social media public relations or a related field

Preferred: Experience in healthcare marketing healthcare communications or other highly regulated industries

Knowledge Skills & Abilities

Exceptional writing editing proofreading and storytelling skills with the ability to adapt content for diverse audiences and communication channels.

Strong interviewing and relationship-building skills with the ability to gather information from physicians leaders and subject matter experts and translate it into compelling content.

Strong understanding of social media strategy content marketing audience engagement and digital communication best practices.

Comfortable capturing and editing basic photo and video content for social media platforms using smartphones and user-friendly editing tools.

Understanding of SEO principles content optimization and digital content strategy.

Experience using content management systems social media management platforms email marketing tools and analytics platforms.

Strong organizational and project management skills with the ability to manage multiple projects deadlines and priorities simultaneously.

Ability to think strategically while maintaining strong attention to detail and execution quality.

Excellent interpersonal verbal and written communication skills with the ability to collaborate effectively across all levels of the organization.

Required Experience:

IC