Marketing Specialist

You know that feeling when the plane lands smoothly the light rail actually shows up on time or the new school down the street just opened on schedule Someone made the numbers work to get there and thats us. LSA has spent over 30 years figuring out what public infrastructure actually costs to build so airports transit lines schools hospitals and civic buildings across California (and beyond) get built right.

Were looking for a Marketing Specialist to help us tell that story and to basically run marketing for our Bay Area is a full-time position with a hybrid schedule with 3 days a week in our Walnut Creek office.

Why This Role Is Different

• You wont be the 47th person on a giant marketing team. Youll be the marketing engine for our Bay Area office working closely with our Marketing Manager based in Washington D.C. but owning the day-to-day here.
• Your work goes straight to principals and project leads. No 4 layers of approval between your draft and the client.
• This is a self-starter role. Well set you up to win but were looking for someone who sees what needs to happen next and just does it not someone who waits to be told.
• Real growth path: Marketing Specialist Marketing Manager BD/Marketing leadership with the chance to cross-train into proposal management or business development along the way.

What Youll Do

Proposals & Pursuits (60%)

• Serve as project manager for the coordination writing editing and production of Statements of Qualifications (SOQs) proposals and interview presentations for public-agency and private-client pursuits.
• Support go/no-go decision-making capture planning and win-strategy development alongside principals and project managers.
• Assist with interview prep and rehearsal helping technical staff (estimators schedulers project controls leads) present clearly and confidently.
• Develop and maintain sector-focused boilerplate (aviation transit healthcare municipal education) as master content for proposals.
• Coordinate and tailor content from teaming partners subconsultants and staff across our Walnut Creek Oakland Los Angeles and Chicago offices.

Messaging Brand & Business Development (25%)

• Translate LSAs technical expertise (cost estimating GMP analysis schedule risk benchmarking) into clear compelling marketing language for non-technical audiences.
• Help maintain and elevate LSAs brand including our 65 year legacy with the Leland Saylor Cost Index across the website collateral and pursuit materials.
• Support thought leadership: case studies project profiles award submissions and content for LinkedIn and the firm website.
• Assist with tracking market trends and competitor positioning.

Marketing Systems & Administration (15%)

• Maintain the firmwide marketing database project data staff resumes/bios past performance and photography.
• Keep project descriptions statistics and qualifications data current and audit-ready for fast-turnaround pursuits.
• Manage and improve our use of marketing/CRM tools (experience with an AEC marketing tool like OpenAsset or a CRM like Salesforce/Deltek/HubSpot is a plus were open to the right platform experience).

Who Youll Work With

Youll report into and collaborate closely with our Marketing Manager based in our Washington D.C. office on brand standards boilerplate and firmwide pursuits. Day to day though youre the go-to marketing presence for the Bay Area working directly with the principals estimators and project controls staff in Walnut Creek Oakland and LA who are closest to the work. Its a hybrid setup: strategic support from D.C. full ownership on the ground here.

Ideal Candidate

• Bachelors degree in Marketing Communications Architecture or a related field.
• 25 years of marketing/proposal experience in the A/E/C or construction industry preferred (were open to strong candidates with less experience and real hunger to learn the industry).
• Proficiency in Microsoft Office required; InDesign or Adobe Creative Suite strongly preferred.
• Understanding of public-agency procurement (RFP/RFQ processes) is a big plus but not required well train the right person.
• Sharp writer and editor who can turn technical numbers-heavy content (cost estimates schedules benchmarking data) into a clear persuasive story.
• A true self-starter comfortable setting your own priorities and running point on Bay Area marketing with a remote manager not someone who needs daily direction.
• Strong project management instincts comfortable juggling multiple pursuit deadlines at once without dropping quality.
• A collaborative curious mindset this role works shoulder-to-shoulder with cost estimators and project controls staff not in a marketing silo.
• CPSM certification (or interest in pursuing it) a plus well support you in getting it.

Compensation & Benefits

Salary of $73000-$93000 plus performance bonus eligibility.

• Medical dental and vision coverage
• 401(k) with employer match
• PTO paid holidays
• Hybrid work schedule flexibility to manage your own days
• Professional development support (CPSM conferences industry associations)
• Direct mentorship from firm principals not a large-firm marketing department where youre one of dozens
• A real seat at the table: your ideas and initiative directly shape how a 60 person firm shows up to clients

Additional Information

Leland Saylor Associates is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age disability veteran status or any other protected category under applicable law.

Please submit your resume and cover letter to

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