Marketing Specialist – Team Lead
Job Location:
Overland Park, KS - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Quest Analytics is a leading healthcare technology company transforming how health plans and healthcare organizations manage provider networks. Our enterprise network intelligence platform combines data technology and deep industry expertise to help organizations improve provider data accuracy strengthen network performance navigate complex regulatory requirements and ultimately improve access to care.
As healthcare and technology continue to evolve so does the way we tell our story. Were building a Marketing organization that combines exceptional human creativity and expertise with AI to work smarter move faster and create content that makes an impact.
Were looking for an AI-Forward Marketing Specialist Team Lead to serve as the strategic content and editorial engine of Quest Analytics Marketing team.
This is more than a content creation role. Youll own our content and editorial strategy help establish Quest Analytics as an authoritative voice in enterprise network intelligence and assist a team responsible for bringing our brand to life across content social media video campaigns and digital channels.
Youll also play an important role in shaping how our Marketing team partnership with the VP of Marketing youll help transform our content function into an AI-forward marketing organization moving beyond one-off AI experimentation and embedding tools such as Claude Microsoft Copilot and emerging technologies into how we research ideate create repurpose target execute and measure our work.
Were looking for someone who is equally comfortable writing a compelling thought leadership piece developing an editorial strategy helping a team managing agency partners and experimenting with AI to find better ways to get the work done.
Lead our content and thought leadership strategy across enterprise network intelligence provider data accuracy compliance analytics network management and the evolving healthcare landscape.
Youll translate complex topics and internal expertise into compelling stories that resonate with healthcare executives and decision-makers across articles white papers case studies webinars email campaigns digital experiences and social content.
Youll also help establish and protect a consistent differentiated Quest Analytics brand voice across channels.
Build and manage an integrated content and editorial calendar that connects business priorities campaigns thought leadership events social media and demand generation.
Youll identify opportunities to create meaningful new content while finding smarter ways to extend high-performing content across channels audiences and formats.
In partnership with Marketing and teams across the organization youll:
- Develop marketing plans designed to increase brand awareness audience engagement and pipeline growth.
- Translate campaign strategies into clear content plans deliverables owners and timelines.
- Identify opportunities to strengthen the Quest Analytics website through landing pages blogs resources thought leadership SEO/AEO optimization and improved user experiences.
- Collaborate with Social Media to expand our presence grow relevant audiences and increase engagement.
- Partner with the Events team to connect conferences and events to broader campaigns and content strategies.
- Support and optimize paid digital campaigns across SEM programmatic and social channels with a focus on measurable performance and ROI.
Provide day-to-day team leadership across a content team spanning social media video production and marketing project management.
Youll create clarity around priorities help the team balance competing demands remove roadblocks and ensure work meets a high creative and editorial standard.
Youll:
- Develop project timelines assignments and priorities across internal teams contractors agencies and vendors.
- Coach team members and foster a culture of continuous learning experimentation accountability and professional growth.
- Establish and track annual KPIs and ensure key projects and deliverables stay on track.
- Manage external contractors and vendors including project scoping briefing contracted hours budgets deliverables and performance.
- Communicate priorities milestones budget considerations and risks between Marketing leadership and the broader team.
- Partner with subject matter experts and business leaders to create accurate differentiated and on-brand campaigns and content.
AI isnt an add-on to this role its part of the job.
Youll partner with the VP of Marketing to move the team from individual AI experimentation to a scalable operating model where AI is thoughtfully embedded throughout the marketing workflow.
The goal isnt simply to use AI to work faster. Its to identify where AI can help us think differently improve quality increase capacity and create better marketing.
Youll explore how Claude Microsoft Copilot and other emerging AI technologies can enhance:
- Research and content development
- Thought leadership ideation
- Content repurposing and cross-platform production
- Campaign development and iteration
- ICP and audience targeting
- SEO and AEO strategies
- Performance analysis
- Workflow automation
- Team productivity and capacity
Youll continuously evaluate emerging AI capabilities test new approaches and turn successful experiments into documented workflows standards and repeatable practices the broader team can adopt.
- Bachelors degree in Marketing Communications Journalism or a related field or 8 years of equivalent B2B marketing experience in lieu of a degree.
- 7 years of professional writing and B2B content marketing experience with demonstrated strength across long-form thought leadership articles case studies email campaigns web content and social copy.
- Demonstrated experience building and managing integrated content and editorial calendars across multiple channels and formats.
- Strong editorial judgment and the ability to translate complex or technical concepts into clear compelling stories for executive audiences.
- Hands-on experience with AI-powered content and productivity tools including Claude and Microsoft Copilot.
- Experience creating testing and documenting AI-assisted workflows not simply using AI for one-off content generation.
- Knowledge of SEO and AEO strategies including keyword research content optimization and performance measurement using Google Analytics SEMrush or similar platforms.
- Experience managing contractors agencies and other external partners including scoping briefing budget management and performance feedback.
- Strong project management skills with the ability to keep multiple workstreams moving in a fast-paced deadline-driven environment.
- Excellent communication listening problem-solving and troubleshooting skills.
- A collaborative leadership style with the ability to provide direction feedback and accountability while helping others grow.
You may be a great fit if youre someone who sees a blank page and wants to write sees an inefficient process and wants to redesign it and sees a new AI capability and immediately starts thinking about how it could improve the way your team works.
Youre a strong writer but youre also a strategist. You can set the direction while still being willing to roll up your sleeves and get into the work. You know how to lead people and partners without losing sight of deadlines quality and business outcomes.
Most importantly youre excited about helping build what an AI-forward B2B Marketing organization can look like not five years from now but today.
After you apply you will receive an email confirming receipt of your application. If your background and experience align with our needs a member of the Quest Analytics Talent Acquisition team will contact you regarding next steps in the process. Candidates will receive communication throughout the interview process regarding their status and progression.
Interview Process
The interview process may vary by role but typically includes:
- Recruiter Video Interview
- Video Interview with the Hiring Manager
- Team and/or Panel Interview(s)
- Role-Specific Assessment Presentation or Case Study (if applicable)
- Professional Reference Checks via Skill Survey
- Final Interview with Executive Leadership
Video Camera Usage Policy
Quest Analytics is a remote-first organization that values collaboration communication and engagement. To support a connected and productive work environment candidates are expected to participate in all virtual interviews with their cameras enabled.
Video participation helps create a more interactive interview experience allows for stronger communication and relationship-building and supports our commitment to maintaining a secure hiring process. Camera usage also serves as an important safeguard against fraudulent applicants identity misrepresentation unauthorized participation and other security risks that have become increasingly common in remote hiring environments.
Candidates who are unable or unwilling to participate on camera during the interview process may not be considered for employment.
Relocation Requirement
While many positions at Quest Analytics are remote employees are expected to reside in and perform work from the location disclosed during the hiring process. Any relocation must be communicated to and approved by Quest Analytics in advance.
This policy helps ensure compliance with employment and tax regulations protects company and client data and reduces risks associated with unauthorized work arrangements and employment misrepresentation.
We understand that some individuals have recently been impersonating recruiters from Quest Analytics and soliciting fake job opportunities. We urge you not to disclose any personal or financial information to them. We use only our official website () email domain (@) and verified social media accounts to communicate with candidates. If you suspect fraudulent behavior please report it to us atemailprotected. We appreciate your interest in working with us.
To learn more: may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
About Company
Our provider network software solutions & services provide unmatched tools & insights for you. Discover how you can measure, manage, monitor & model.
