Marketing Specialist

Marketing Specialist Salinas California

Are you passionate about contributing to sustainable agriculture innovation Do you have experience with driving data-informed marketing strategies Do you thrive in a global growing and team-oriented environment Then you are the Marketing Specialist we are looking for to join our Rijk Zwaan USA Team in Salinas California.

What are the responsibilities of the Marketing Specialist Role at Rijk Zwaan USA

Join our collaborative marketing team to drive integrated campaigns and communications for Rijk Zwaan North America (USA and Canada). Youll partner with our International Marketing Team focusing on campaign management data-driven strategies and engagement across both greenhouse and open field sectors.

• Plan execute and optimize multi-channel marketing campaigns using HubSpot and other automation tools.
• Manage content calendars email campaigns and targeted customer communications.
• Develop data-driven campaigns analyse campaign performance and recommend improvements.

• Lead written communications for internal and external audiences (press releases newsletters corporate updates).
• Ensure consistent brand messaging across all channels.
• Adapt and translate content from global teams.

• Own marketing analytics website performance and campaign ROI measurement.
• Report on campaign effectiveness customer engagement and budget efficiency.

• Develop and manage social media strategies for greenhouse and open field sectors.
• Oversee posting schedules community engagement and audience growth.
• Support global campaigns tracking analytics.

• Support planning and execution of trade shows conferences and company events.
• Drive attendee engagement and post-event follow-up.

• Lead website analytics user experience optimization and SEO (Search Engine Optimization) strategy.
• Implement user experience improvements.

• Develop and monitor annual marketing budgets.
• Analyse campaign spending and provide actionable recommendations.
• Negotiate contracts with agencies and vendors.

What are we asking of you

We are looking for a Marketing team member who is passionate about marketing communications. With strong initiative you approach projects proactively in an organized way and with great enthusiasm. Strong interpersonal skills with a positive attitude is also important in this role. To be approachable reliable accountable to deadlines and follow through consistently to feel completely at home in our corporate culture.

In addition we will look for the following on your resume:

• Bachelors degree in Marketing Communications Business or related field.
• 35 years experience in marketing analytics digital marketing campaign management or communications.
• Experience in agriculture and/or data-driven marketing preferred.
• Proficiency with marketing automation platforms like HubSpot Google Analytics SEO tools and CMS platforms (i.e. Contentful Agora E-Commerce).
• Exceptional written communication and presentation skills.
• Strong organizational project management and leadership abilities.
• Cultural sensitivity for international collaboration.

What can you expect from us

Together with all your global Marketing colleagues we strive for the highest possible quality in everything we do. Complementing helping and inspiring each other is our addition we are happy to offer you:

• Opportunity to lead data-informed marketing strategies.
• Contribute to sustainable agriculture innovation in greenhouse and open field sectors.
• Work as a strategic partner in a collaborative international marketing team.

Excellent Benefits:

Health Dental vision and Life Insurance Long Term Disability Employer Funded HRA (Health Reimbursement Account) family fitness benefit and exceptional 401k matching program.

Do you see yourself as the ideal candidate and want to start tomorrow

Please click APPLY to upload your cover letter and resume.

You can address your cover letter to Theresa Perrotta Managing Director of Rijk Zwaan USA.

We will consider your application carefully which may take some time. You will hear from us as soon as possible.

An assessment survey is part of the procedure.

For application status inquiries contact

Salary Range: $78k - $85k

Rijk Zwaan USA starting base salary ranges are determined by location role and level and reflect a minimum and maximum target for new hires for this position across all of our US locations. Within the base salary range an employees pay is determined by work location and other factors including job-related skills experience and relevant education or training. Your recruiter or hiring manager can share more about the specific salary range for the position and required work location(s) during the hiring process.

Is Rijk Zwaan your new employer

Rijk Zwaan is an international family company with a people-oriented culture. Rijk Zwaan is right at the start of the food chain. We develop vegetable varieties and sell the seeds produced from them globally. We take great pride in contributing to the health and well-being of people all over the world. Rijk Zwaan currently employs over 4000 people globally in over 30 countries. Our most important focus is the growth for our people: we give you every opportunity to use your own initiative and achieve your full potential. Working with colleagues to produce the best and tastiest vegetables. Reinforcing helping and inspiring one another. We continuously strive to work together towards a healthy future.

To explore other job opportunities at Rijk Zwaan USA visit