Marketing Specialist, Personalization & Rewards

Job Summary:

The Marketing Specialist Personalization & Rewards supports the execution of personalized marketing campaigns loyalty program operations and optimization initiatives across the Personalization and Rewards workstreams. This role works closely with the Senior Director Personalization & Retention and cross-functional teams to coordinate campaign workflows maintain data accuracy conduct quality assurance and ensure all initiatives are delivered on time and to a high standard. The ideal candidate has 25 years of marketing experience and thrives in a fast-paced sprint-based environment.

Job Expectations:

• Support the weekly Personalization Pod sprint cycle - coordinating asset delivery QA and go-live checklists to keep campaigns on cadence.

• Conduct thorough quality assurance on campaign setups verifying segmentation logic personalization rules offer codes tracking links and dynamic content prior to every send.

• Compile organize and maintain SKU-level data product recommendation inputs and campaign content files to unblock sprint dependencies.

• Monitor in-flight campaign performance and surface anomalies to the team in a timely manner.

• Support post-campaign data pulls and help assemble performance readout summaries for stakeholders.

• Support day-to-day operations for the Rewards program including reward issuance tracking redemption monitoring and campaign logistics.

• Act as the marketing point-of-contact for customer service escalations regarding Rewards program issues.

• Help coordinate deliverables across engineering product finance and legal teams to keep Rewards roadmap milestones on schedule.

• Maintain Rewards program documentation including timelines campaign briefs status trackers and reporting templates.

• Assist with QA and user acceptance testing for new Rewards features including multicurrency rollout and cashback campaign testing.

• Manage data preparation and file workflows that enable campaign execution to run reliably at scale.

• Maintain shared project trackers sprint boards and stakeholder status updates to keep all parties aligned.

• Partner with the Marketing Analyst to retrieve customer segmentation data and post-campaign performance metrics.

• Review marketing materials to ensure quality accuracy and consistency with brand standards.

• Proactively identify process gaps or workflow bottlenecks and bring forward suggested solutions.

• Work cross-functionally with internal departments to facilitate smooth execution of marketing initiatives.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable with or without notice.

Knowledge Skills and Abilities:

Required:

• Strong organizational skills with the ability to manage multiple tasks and priorities simultaneously.

• Exceptionally high attention to detail and accuracy in campaign setup QA and project execution.

• Excellent communication and interpersonal skills for cross-functional collaboration.

• Ability to thrive in a fast-paced sprint-based environment where priorities can shift quickly.

• Self-motivated and proactive - surfaces issues early and brings forward solutions.

• Proficiency in Google Workspace (Gmail Drive Docs Sheets Forms) and collaboration tools.

• Comfortable working with data: building trackers pulling reports organizing files and identifying errors.

• Experience with loyalty rewards or retention programs in a consumer-facing business.

Additional Preferred Skills:

• Familiarity with email or CRM platforms such as Braze Klaviyo or Salesforce Marketing Cloud.

• Exposure to A/B testing experimentation frameworks or campaign analytics.

• Familiarity with customer segmentation cohort analysis or retention metrics.

• Experience working in an agile or sprint-based team environment.

• Basic SQL or data querying skills.

• Prior experience in ecommerce health & wellness or subscription-based businesses.

Equipment Knowledge:

• Ability to use standard computer equipment.

• Experience with Google Business Suite (Gmail Drive Docs Sheets Forms).

• Familiarity with marketing automation platforms (Braze Klaviyo or similar) preferred.

• Experience with project management tools (Asana Jira or similar) preferred.

Experience Requirements:

Generally requires a minimum of two (2) to five (5) years of marketing experience preferably in CRM ecommerce marketing operations or a related function in a fast-paced environment.

Education Requirements:

Bachelors degree in Marketing Business Communications or a related field is preferred or a combination of education and equivalent work experience.

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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.

Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion Strive for Simplicity

iHerb Benefits
At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefitslist visit our international team members you may be eligible forbenefitsdepending on the country where you are Acquisition Partner/local HR representative will go over thebenefitsyou are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.