Marketing Specialist

Help Build the Future of Taylor OnDemand!

What if you could join a company with the resources stability and reach of an industry leader while helping grow a brand that still has startup energy

Thats exactly what this role offers.

Your Opportunity: Taylor is looking for a creative growth-minded Marketing Specialist to help grow Taylor OnDemand () into a recognized leader within the reseller eCommerce influencer and technology communities.

This is a rare opportunity to help shape the future of a rapidly growing business while also supporting strategic sales and marketing initiatives for Taylor Corporate Identity & Branding (TCIB) a trusted partner to many of the worlds most recognized brands.

If youre energized by building awareness driving demand creating campaigns testing new ideas and seeing the direct impact of your work on business growth youll thrive in this role.

Work Authorization:To be considered for the Taylor opportunities candidates must be authorized to work in the United States without the need for employer sponsorship.

What Youll Own:

Grow an Emerging Brand

Help establish Taylor OnDemand as a go-to resource for print-on-demand solutions by developing creative strategies that drive awareness engagement leads and revenue.

• Launch and optimize digital marketing campaigns across paid advertising social media email marketing landing pages and marketing automation platforms.
• Build and manage email campaigns newsletters nurture programs and customer journeys designed to generate leads and drive growth.
• Create engaging content that educates inspires and connects with audiences across LinkedIn Instagram YouTube and other digital channels.
• Identify new opportunities to grow awareness reach new audiences and maximize results within lean budgets.
• Track performance uncover insights test new approaches and continuously improve results across channels.

Support a Market-Leading Brand

Help support Taylor Corporate Identity & Brandings growth by creating personalized marketing experiences that showcase Taylors capabilities support strategic sales opportunities and help win new business.

• Create customized landing pages email campaigns newsletters presentations and digital assets that support enterprise sales efforts.
• Develop content and customer journeys designed to engage prospects and differentiate Taylor in competitive opportunities.
• Partner with sales teams to bring strategic pursuits key accounts and growth initiatives to life through compelling digital experiences.
• Support Highspot content management and create tools that help sales teams effectively communicate Taylors value proposition.

What Were Looking For:

Were looking for someone who is:

• 3 years of social media / digital marketing experience - preferably focused on the B2B or reseller space
• Experienced with digital advertising email marketing social media and content creation
• Equal parts creative thinker and data-driven marketer
• Excited by the challenge of building awareness for a growing brand
• Comfortable balancing strategy and execution
• Skilled at maximizing results with limited budgets
• Curious proactive and willing to test new ideas
• Comfortable building awareness for emerging brands while supporting established businesses
• Energized by a fast-paced environment where no two days look the same

We would also prefer:

• Digital advertising (Google LinkedIn Meta YouTube)
• HubSpot Act-On or similar marketing automation platforms
• Email marketing and nurture campaigns
• Landing page creation and optimization
• Highspot and sales enablement platforms
• Digital flipbooks and interactive content
• Google Analytics and campaign reporting
• Social media content development and management
• CRM and lead management platforms
• Website content management and optimization

Why Youll Love This Role:

This is a rare opportunity to help build an emerging brand with startup-style energy while leveraging the resources scale and stability of one of North Americas largest print and communications companies.

• Play a key role in shaping the growth of one of Taylors newest and most exciting business initiatives
• Own projects and see the direct impact of your work
• Blend creativity strategy technology and analytics
• Experiment innovate and bring new ideas to life
• Work with a team that values initiative curiosity and results
• Enjoy startup-style opportunities backed by the strength of a market leader

The Bottom Line:

Were not looking for someone to simply maintain marketing programs.

Were looking for someone who wants to help build a brand drive growth create meaningful customer experiences and leave their mark on one of Taylors most exciting business initiatives.