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Industrial Marketing Specialist

PRAB

Job Location:

Kalamazoo, MI - USA

Monthly Salary: Not provided by the employer

Posted: 8 August 2026 (30 days ago)

Application Deadline: 10 November 2026

Vacancies: 1 Vacancy

Job Summary

The position is responsible for the following duties and responsibilities and works in coordination with the Installation team Sales and third-party marketing partners to turn completed projects into customer proof points maintain a consistent content presence across blogs and social media and keep marketings CRM and budget data accurate and current. The Marketing Specialist role reports to the Marketing Manager.

Qualifications

Dedication to excellence and quality output
Excellent written communication skills with demonstrated ability to write clean engaging copy for blogs social media and customer-facing summaries
Comfortable initiating and conducting phone or video conversations with customers including scheduling and light interviewing
Naturally organized and self-motivated with strong attention to detail across multiple concurrent projects and deadlines
Working knowledge of or ability to quickly learn the ZOHO CRM (or a comparable CRM) for tracking leads and deal stages
Experience with budget tracking and spreadsheet-based reporting
Familiarity with social media platforms and basic content publishing workflows
Work independently and effectively under tight deadlines
Ability to prioritize tasks when many are given and escalate when necessary
Be a team player who supports co-workers and management
Excellence in communication with people from various parts of the company customers and outside marketing partners
Professional personable manner suited to representing the company directly with customers
Experience in marketing B2B with a manufacturing background preferred
WordPress experience preferred
Trade show management experience a plus including booth logistics vendor coordination pre-show promotion lead capture and post-show follow-up
Basic familiarity with SEO/AEO fundamentals (keyword usage meta descriptions) desired but not required
Jr. Level: Minimum 2-year relevant degree in marketing communications or journalism/public relations with 2 years minimum applicable business experience
Sr. Level: Minimum 4-year relevant degree in marketing communications or journalism/public relations with 5 years minimum applicable business experience (4yr degree requirement may be waived by the Marketing Director for outstanding performance at the Jr Level)

Responsibilities

The following activities are required in this position:

Coordinate with the Installation team and the assigned salesperson to identify when an installation has been completed and is ready for customer follow-up
Reach out to the customer contact schedule a call and conduct a satisfaction survey or short interview
Write a clear internal summary of customer feedback and results and share it with the appropriate internal teams (Sales Service Leadership)
Draft blog posts social media posts and other content based on customer testimonials for publication
Identify which testimonials have case study potential and manage the process with the companys external third-party marketing partner to produce full case studies
Maintain a running tracker of testimonial/case study status so nothing stalls between stages
Write blog posts social media posts and similar marketing content in support of SEO/AEO and brand strategy
Follow established content standards including focus keywords meta title/description limits and standard blog structure
Repurpose testimonials case studies and product updates into multiple content formats (blog social email etc.)
Coordinate content scheduling and publishing with the Marketing Manager
Support light editing proofreading and formatting marketing materials as needed
Track and report on the marketing budget coordinating with the Marketing Director and accounting as needed
Monitor and update lead conversion and deal-stage data within Zoho CRM across the full Opportunity pipeline
Maintain accurate CRM records to support pipeline visibility and reporting for Sales and Marketing leadership
Assist with general marketing administrative tasks: scheduling vendor coordination document organization and other support as needed
Flag data gaps stalled deals or process breakdowns to the Marketing Director
Support trade show coordination as needed including booth logistics vendor and shipping coordination and lead capture and follow-up
Help monitor competitor activity and share relevant news or changes with the team
Complete other needed requirements assigned by the Marketing Manager