Marketing Specialist, Global Campuses (Temporary)
Boston, MA - USA
Job Summary
About the Opportunity
JOB SUMMARY:
The Marketing Specialist is part of the Global Campus Marketing team within Enrollment Management at Northeastern University reporting to the Assistant Director Performance and Marketing. This role supports the execution of marketing initiatives across select campuses and network-wide priorities with a focus on email and event communications and content for digital channels. Working closely with internal enrollment marketing stakeholders the Marketing Specialist plays a key role in developing high-quality conversion-focused content across email web social and paid campaigns. This role is well-suited for a detail-oriented marketer with strong writing skills and the ability to effectively manage priorities within different geographic markets.
MINIMUM QUALIFICATIONS:
Bachelors degree required in Business Communications Marketing or a related field
24 years of experience in marketing communications or a content-focused role
Strong writing editing and proofreading skills with a keen eye for detail and the ability to produce and format marketing communications and collateral in alignment with brand standards
Hands-on experience supporting digital campaigns including organic and paid initiatives across web email and social channels
Self-starter who is collaborative and adaptable able to think independently anticipate challenges and work effectively across teams and stakeholders in different geographic markets
Proficiency with marketing tools and systems as well as project management platforms such as WordPress Asana Mailchimp and social media tools
RESPONSIBILITIES INCLUDE:
Develop and manage marketing materials across channels including drafting editing and proofreading content for web email and social media ensuring clarity accuracy and brand consistency; support event marketing execution by creating copy for registration pages invitations and reminders for specific campuses and network-wide initiatives
Support organic social media content development drafting posts coordinating creative needs and ensuring messaging aligns across assigned campuses and network-wide priorities
Collaborate with internal teams and external vendors to manage design requests and develop marketing collateral including one-pagers presentations and other supporting materials
Assist with paid digital campaigns and targeted initiatives across select campuses and broader network-wide projects ensuring timely and accurate execution
Maintain and update website content for assigned campuses including enrollment-focused pages and event listings
Develop blog and content briefs for copywriters ensuring alignment with program goals and conversion objectives
Position Type
TemporaryAdditional Information
Northeastern University considers factors such as candidate work experience education and skills when extending an offer.
Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical vision dental paid time off tuition assistance wellness & life retirement- as well as commuting & transportation. Visit for more information.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race religion color national origin age sex sexual orientation disability status or any other characteristic protected by applicable law.
This job is for a current or anticipated job vacancy.
Pay Rate:
28.85Required Experience:
IC
About Company
Founded in 1898, Northeastern is a global, experiential, research university built on a tradition of engagement with the world.