Marketing Specialist | Full-Time | PPG Paints Arena

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services with a platform spanning venue development and end-to-end capabilities across venue management hospitality and sponsorship sales. Founded in 2015 the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas stadiums convention centers music festivals performing arts centers and cultural institutions spanning four continents.

ThisMarketing Specialistposition will develop manage and execute social media and digital programs to ensure the success of PPG Paints Arena events and social media marketing initiatives. The position will serve as the lead social media specialist and social voice of the venues and be responsible for strategic social media planning and creating and posting all social content. This role will work in lockstep with the venue teams marketing sales events and addition the position will support other arena marketing activities including the planning and execution of event and venue advertising plans database marketing initiatives business development efforts and content creation.

This role pays an annual salary of $52000-$58000

Benefits for Full-Time Roles: Health dental and vision insurance; 401(k) savings plan; 401(k) matching; and paid time off (vacation days sick days and 11 holidays).

This position will remain open until October 23 2026.

As a leading entertainment venuePPG Paints Arena is the regional epicenter for athletic events concerts and family shows in Western Pennsylvania and home to the NHLs Pittsburgh Penguins.

• Manage the venues social media platforms and have the opportunity to work on marketing and digital initiatives.
• Responsible for the on-time rollout of all show announcements on IG FB and X as directed.
• Develop own and manage the voice of the venue across all digital platforms monitoring sites on an on-going daily basis including engaging in real-time social media activities during event days etc.
• Implement and maintain a social media calendar/strategy.
• Develop relationships with local influencers and tastemakers.
• Ideate and create engaging fresh and interesting content to grow the venues social footprint as well as utilize social media to support and reach sales initiatives.
• Capture engaging behind-the-scenes content on the day of the event. Create a recap summary and video to share with key stakeholders.
• Engaging in conversation across social channels with fans players artists local media etc. while building followers and engaging influencers.
• Set KPIs and benchmarks to measure the performance of social media channels.
• Serve as the venues lead social media representative monitoring sites on an ongoing daily basis.
• Regularly review progress of public relations and marketing efforts through website and social media analytics.
• Conduct research to analyze the competitive landscape and customer behavior and create content for marketing campaigns as needed.
• Monitor and engage in real-time social media activities during events producing content and liaising with guest services to lead to providing excellent customer service to patrons online.
• Serve as on-site marketing department representative for designated eventsduties may include recording content media escorting sponsor and/or promotional partner implementation media partner implementation etc.
• Assist with the planning and execution of effective marketing and sales campaigns specific to various events to maximize attendance and revenue.
• Oversee the venues website and make basic edits and updates. Make sure all information is relevant and current keeping with industry trends.

• 2-3 years of related work experience in Marketing.
• Prior Sports and Entertainment Industry experience preferred.
• Excellent copywriting skills.
• Experience with social media management software such as Sprinklr Hootsuite Sprout Social or other well-known tools.
• Proficiency with Adobe Creative Cloud/Suite and/or Canva.
• Independent decision-making skills; ability and knowledge to apply judgment in resolving problems of moderate scope and complexity.
• Must be well-versed in all major platforms and stay current on emerging trends and updates.
• Highly organized resourceful quick learner and able to handle multiple projects simultaneously.
• Ability to work a flexible schedule including evenings weekends and holidays.
• Ability to lift/push/pull carry or otherwise move equipment as needed.
• Must be adaptable with the ability to work under pressure to meet deadlines.
• Strong verbal and written communication skills with an expert ability to present and communicate new ideas and concepts.
• Extremely organized and detail-oriented resourceful quick learner and able to handle multiple tasks and projects simultaneously.
• A high degree of personal integrity and consistently put the interests of the organization first.
• Basic photography and videography skills.
• Demonstrated proficiency with the Microsoft Office Suite (MS Word MS Excel MS PowerPoint MS SharePoint and MS Outlook).
• Knowledge of website design.
• Knowledge of CRM software.
• Demonstrated skills in graphic design.

At OVG we understand that to continue positively disrupting the sports and live entertainment industry we need a diverse team to help us do it. We also believe that inclusivity drives innovation strengthens ourpeople improves ourservice and raises ourexcellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve and this is the reason we are committed to amplifying voices from all different backgrounds.

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (protected class) including but not limited to veteran status uniform service member status race color religion sex national origin age physical or mental disability genetic information or any other protected class under federal state or local law.