Marketing Specialist, Frozen Treats

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Position Overview:

The Marketing Specialist at Ninja will support the Brand Manager Frozen Treatsin leading execution of marketing strategies and support the development of brand strategy categoryassortmentand marketing plans to drive program success and high rate of sales.

Responsibilities:

• Working with the Product Development Creative Services and Marketing Services teams support and drive the execution of brand building communication strategies and go-to-market plans.

• Partnering with Category Management Sales/Retail Marketing and Product Development to lead category assortment development and validation.

• Support development of creative briefs andfacilitatecreative reviews

• Manage creative development processes ( approvals protocols)

• Support Brand Manager inexecutionall marketing launch assets including storyboards lifestyle photography recipe books packaging in-store merchandising Amazon A content and more.

• Participate on a cross-functional team to develop new products and messaging

• Become an expert in the category - understand price positioning competitivelandscapeand market needs. Translate category insights into marketing actions andtrack againstprogress and validation.

• Analyze key business drivers competitive trends direct competitors success and strategies marketplace dynamics & consumer need gaps that lead to disruptive breakthrough new product propositions

• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products

Key Functional Skills/Knowledge:

• Strong communicationskills and ability to make effective presentations to all levels of management.

• Ability to manage several projects in parallel navigating a complex cross-functional matrix

• Attention to detail- being able to coordinate all details to ensure accuracy and consistency across allconsumerfacing materials

• Influencingconflict resolution and creative problem solving.

• Highly analytical - comfortable mining and analyzing data and drawing conclusions

• Advanced PowerPoint and Excel skills

• Ability to manage several projects in parallel navigating a complex cross-functional matrix

• Project management and ability to prioritize multiple projects at once

• Biased toward action

Education and Experience Requirements:

• Minimum of 0-3 years prior Marketing experience with Branding and/or Category Management experience preferred

• CPG experience preferred.

• Prior experienceleveragingconsumer insights to develop effective marketing programs and campaigns

• Bachelors degree (preferably in marketing) or equivalent experiencerequired

This role sits in our Needham MA office 3x a week