Marketing Specialist

Michigan Broadband is looking for an experienced Marketing Specialist to support our growing marketing efforts. This remote role is ideal for a creative detail-oriented professional who enjoys hands-on work in digital marketing content creation campaign execution and community outreach. Youll play a key role in helping more homes and businesses discover the benefits of fast dependable local internet.

If youre a creative storyteller who loves blending digital marketing with real-world community connection wed love to hear from you!

Key Responsibilities

• Digital & Traditional Advertising: Research create and place effective ads across platforms including Facebook Google local radio print and other channels.
• Social Media Content Creation: Develop engaging posts graphics videos and campaigns for our social channels (Facebook Instagram etc.) that highlight our services promotions community involvement and customer stories.
• Customer Data & Direct Marketing: Build and maintain targeted address lists for direct mail email and outreach campaigns; support customer segmentation and list management.
• Marketing Campaigns: Assist in planning executing and tracking multi-channel marketing campaigns (promotions seasonal offers fiber expansion announcements referral programs etc.).
• Community Engagement: Provide occasional support for local events sponsorships (some evenings and weekends required).
• Additional duties as assigned to support overall marketing and community relations goals.

Qualifications

• 2 years of experience in marketing preferably in a telco or service-provider environment.
• Strong skills in social media content creation and scheduling
• Proficiency with graphic design tools (Adobe Creative Suite or similar).
• Experience managing advertising platforms (Facebook Ads Manager Google Ads) preferred.
• Excellent written and verbal communication skills with a customer-focused mindset.
• Highly organized with strong attention to detail and ability to manage multiple projects.
• Comfortable working independently and as part of a small team.
• Valid drivers license and reliable transportation for occasional local travel and events.
• Passion for rural communities and technology is a big plus!

Benefits

• Medical dental and life insurance
• 401 (k) matching
• Holiday pay
• Paid time off

• Opportunity to make a real impact in rural Michigan communities.

Required Experience:

Senior IC