Marketing Specialist

Ballys Intralot is engaged in the supply of integrated gaming and transaction processing systems innovative game content and value-added services to state licensed gaming organizations. Based on its extensive know how advanced product development standards and substantial experience in operating lottery games Ballys Intralot offers custom-made integrated solutions which ensure maximum efficiency and absolute security. Games Library includes more than 400 types of games: Numerical Lotteries TV Lottery Games Sports Lotteries Fixed Odds Betting Instant Lotteries Pari-mutuel Video Lottery and Monitor Games.

Ballys Intralot offers a competitive benefits package that includes:

Medical Dental & Vision Insurance

6% 401k Match

Paid Holidays & Vacation

Paid Sick Short/Long Term Disability

Employee Assistance Program

Maternity/Paternity Leave

Discount Programs

Position Overview

Ballys Intralot is seeking a detail-oriented creative and highly organized Marketing Specialist to support the development management and execution of content initiatives across digital retail and promotional channels. This role will help ensure that marketing and informational content is accurate engaging on-brand and aligned with company objectives and regulatory requirements in New Hampshire.

The ideal candidate is a strong communicator with experience in content planning copy editing campaign coordination and cross-functional collaboration. This position plays a key role in supporting brand consistency customer engagement and promotional effectiveness. Office-based or hybrid role in New Hampshire depending on business needs. May require occasional travel within the state or to company locations

Education Training and Experience

• Bachelors degree in marketing Communications English Journalism or related field preferred

• 13 years of experience in content coordination marketing communications or a related role

• Excellent writing editing proofreading and verbal communication skills

• Strong organizational skills with the ability to manage multiple projects and deadlines

• Familiarity with digital content platforms content management systems and marketing tools

• Proficiency in Microsoft Office Suite; experience with project management tools is a plus

• Ability to work collaboratively in a fast-paced cross-functional environment

• High attention to detail and commitment to quality and accuracy

• Ability to manage deadlines tied to campaign launches promotions and operational updates

• Experience in regulated industries gaming lottery or sports betting is a plus

Key Responsibilities

• Coordinate the creation review and distribution of content across web email social retail and promotional platforms

• Assist with drafting editing proofreading and formatting marketing and operational content

• Maintain content calendars and ensure timely delivery of campaigns and updates

• Collaborate with marketing compliance operations product and external partners to gather content needs and approvals

• Ensure all content aligns with Ballys Intralot brand standards tone and messaging guidelines

• Review content for accuracy consistency grammar and compliance with applicable gaming regulations and company policies

• Support promotional launches product updates and player communications with clear and effective messaging

• Organize and maintain digital content assets templates and documentation

• Work with designers to define web and mobile app design requirements.

• Monitor content performance and assist in compiling reports and recommendations for optimization

• Help manage website and CMS updates as needed

• Coordinate revisions based on stakeholder feedback and changing business priorities

Preferred Skills

• Understanding of brand voice and content best practices across multiple channels

• Experience with email marketing platforms website updates and social media coordination

• Basic knowledge of SEO and digital content optimization

• Ability to interpret feedback and adapt content accordingly

• Comfortable working within approval workflows and compliance standards

Employment Eligibility Verification

Must possess valid documentation to establish identity and U.S. employment eligibility no sponsorship for employment is available for this position.

Security Requirements

Submission to and ability to pass a thorough pre-employment background check by the required State or District Lottery and Ballys Intralot Inc. is a requirement of employment. A pre-employment drug screening is also a requirement.

Ballys Intralot Inc. is an Equal Opportunity Employer