Marketing Specialist, Air Purifier

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Our goal is to make Shark a true devotion brand built on deep category and consumer understanding and brought to life through intentional breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced high-growth environment while helping shape how millions of consumers experience Shark every day. The Marketing Specialist will support the category team in executing marketing strategies by contributing to the development of brand strategy category assortment and marketing plans that drive program success and strong sales performance. Responsibilities With direction and oversight from the category lead the marketing specialist will be responsible for the following:

Support the development of compelling product and brand stories tailored for ecommerce DTC and retail channels

Coordinate go-to-market planning and product launches in collaboration with Global Marketing IMC and cross-functional teams

Shape consumer profiles for brand and sub-brands including behaviors attitudes and media preferences

Analyze category trends competitor strategies and consumer insights to identify growth opportunities and white space

Translate insights into clear messaging creative briefs and campaigns that resonate with target audiences

Create sales enablement materials including presentations storyboards and collateral to support retailer and distributor sell-in

Work with Consumer Insights to validate messaging and product propositions

Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts

Manage multiple projects with strong attention to detail clear communication and a proactive solutions-oriented mindset

Stay current on the competitive landscape storytelling strategies and emerging market trends

KEY INTERFACES

Company Leadership: To align brand strategies and marketing plans.

Product Development: To ensure products align with target audience needs and overall brand strategy.

Consumer Insights: To leverage research to understand unmet needs and optimize messaging.

Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers.

Finance: To partner to set fiscal targets and evaluate program success.

Requirements

3 years of marketing experience ideally in CPG

Broad spectrum of marketing skills: defining strategies building plans driving product launches and in-market execution

Strong skills in brand strategy messaging and communication strategy and execution

Strategic thinker with a bias for action and creative problem-solving

Proven ability to leverage consumer insights for effective campaigns and product launches

Highly analytical; able to mine and interpret data to drive decisions

Excellent project management skills; comfortable leading multiple initiatives in parallel navigating a complex cross-functional matrix

Exceptional communication and presentation abilities

Comfortable working at a fast iterative pace with a progress vs. perfection mindset