Marketing Specialist (0077481T)

Title: Marketing Specialist

Position Number:T

Hiring Unit: UHM LIBRARY SERVICES UH PRESS MARKETING DEPARTMENT

Location: University of Hawaii at Manoa UH Press (2840 Kolowalu Street Honolulu HI 96822)

Date Posted: 08/10/2026

Closing Date: 08/31/2026

PayBand: B (PBB)

Salary : salary schedules and placement information

Full Time/Part Time: Full-time

Month: 11-month

Temporary/Permanent: Temporary

Duties and Responsibilities (* denotes essential functions):

• *Plans and executes integrated digital marketing campaigns aligned with UH Press publishing publicity and sales strategies.
• *Develops manages and optimizes paid digital advertising campaigns (Google Ads Meta Amazon) to increase visibility and revenue.
• *Designs and implements targeted email marketing campaigns including segmentation A/B testing and performance analysis.
• *Monitors and improves website search engine operations (SEO) performance through keyword research metadata optimization and analytics tools.
• *Maintains and updates accurate metadata across internal systems and external platforms (e.g. Amazon website distribution channels).
• *Analyzes campaign performance using analytics tools and provide actionable insights to improve strategy.
• Creates digital assets for marketing campaigns including graphics ads and web content.
• Collaborates with internal teams to ensure consistent branding and messaging across platforms.
• Stays current on digital marketing trends tools and publishing industry best practices.
• Other duties as assigned.

• Possession of a baccalaureate degree in marketing communications English or related field and 3 years of progressively responsible professional experience with responsibilities for marketing or communications; or any equivalent combination of education and/or professional work experience which provides the required education knowledge skills and abilities as indicated.

Knowledge Skills and Abilities:

• Considerable working knowledge of principles practices and techniques in the area of marketing or communications as demonstrated by the broad knowledge of the full range of pertinent standard and evolving concepts principles and methodologies.
• Considerable working knowledge and understanding of applicable federal and state laws rules regulations and theories and systems associated with marketing communications.
• Demonstrated ability to resolve wide ranging complex problems through the use of creative reasoning and logic to accurately determine the cause of the problems and the resolution of the problems in an effective innovative and timely manner.
• Demonstrated ability to interpret and present information and ideas clearly and accurately in writing verbally and by preparation of reports and other materials.
• Demonstrated ability to establish and maintain effective working relationships with internal and external organizations groups team leaders and members and individuals.
• Demonstrated ability to operate a personal computer apply word processing and standard office software and digital marketing software.
• If applicable for supervisory work demonstrated ability to lead subordinates manage work priorities and projects and manage employee relations.

Supplemental Minimum Qualifications:

• Considerable working knowledge of digital marketing principles search engine optimization (SEO) analytics and advertising platforms.
• Demonstrated ability to analyze data and resolve complex marketing challenges.

Desirable Qualifications:

• Experience using Biblio Naviga or a similar relational database and working knowledge of using HTML and ONIX for managing publishing metadata.
• Proficiency with graphic design software such as Canva Adobe InDesign or equivalent tools.
• Experience in marketing books journals or other publications particularly within academic or trade publishing.
• Familiarity with email marketing platforms such as ActiveCampaign Mailchimp Constant Contact or Salesforce Marketing Cloud.
• Working knowledge of search engine optimization (SEO) best practices including keyword research metadata optimization and analytics tools such as Google Analytics or Google Search Console.
• Experience managing and optimizing digital advertising campaigns on platforms such as Google Ads Facebook/Meta Ads or Amazon Ads.

To Apply:

Click on the Apply button on the top right corner of the screen to complete an application and attach required documents: (1) Cover letter that addresses how the applicant meets the minimum qualifications: degree requirementsexperience knowledge skills and abilities as well as the desirable qualifications; (2) resume; (3) names and contact information (telephone numbers and email addresses) of at least three professional references; and (4) official transcript(s) showing degree and coursework to date appropriate to the position (copies of official transcripts are acceptable; however original official transcripts will be required prior to completion of hiring). Late and/or incomplete (applications that do not include all four documents) will not be considered. All documents become the property of the school.

Note: If you have not applied for a position before using NeoGov you will need to create an account.

Inquiries: Nicole Su-Gannet Screening Committee Chair

The University of Hawaii is an Equal Opportunity Institution and is committed to a policy of nondiscrimination in employment including on the basis of veteran and disability status. For more information visit: is contingent on satisfying employment eligibility verification requirements of the Immigration Reform and Control Act of 1986; reference checks of previous employers; and for certain positions criminal history record checks.

In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act annual campus crime statistics for the University of Hawaii may be viewed at: or a paper copy may be obtained upon request from the respective UH Campus Security or Administrative Services Office.

In accordance with Article 10 of the unit 08 collective bargaining agreement bargaining unit members receive priority consideration for APT job vacancies. As a result external or non BU 08 applicants may not be considered for some APT vacancies. BU 08 members with re-employment rights or priority status are responsible for informing the hiring unit of their status.

Accommodation Request: The University of Hawaii complies with the provisions of the Americans with Disabilities Act (ADA). Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the EEO coordinator directly. Determination on requests for reasonable accommodation will be made on a case-by-case basis. For further information please refer to the following link: