Marketing Operations Manager
New York City, NY - USA
Job Summary
Position Summary:
The Marketing Operations Manager serves as the operational PMO for the marketing team running the teams project tracking system meeting cadences resourcing visibility and cross-team reporting. It also leads managing inbound marketing requests from colleagues across the firm.
As the team PMO the role owns the marketing teams day-to-day project operations: maintaining the teams Asana operating structure running status and resourcing reporting and overseeing large projects and processes. This also includes managing inbound marketing requests and serving as air-traffic control to receive and either execute or route requests. It requires a service orientation and is the first point of contact for all requestors.
This is an execution and operations role focused on running the teams operating system and making continuous improvements to drive scale and efficiency. The right candidate is obsessively organized service-oriented and comfortable taking operational command of a team working with the CMO and marketing pillar leads.
Primary Responsibilities
Team PMO & Operations (50%)
- Own and maintain the marketing teams Asana operating structure projects workflows task hygiene and templates across all workstreams (brand content digital events institutional practice marketing)
- Build and maintain dashboards and status reports that give team leads and the CMO real-time visibility into project status bottlenecks and risk
- Track team capacity and resourcing across concurrent projects; flag overallocation or timeline conflicts to the appropriate lead before they become escalations
- Support the teams recurring meeting cadence and own regular project status check-ins building agendas capturing action items and following up on open items for team meetings project check-ins and leadership updates
- Prepare consolidated status materials for CMO 1:1s with senior stakeholders and leadership reporting
- Extract and track action items from meeting notes and recordings into Asana ensuring accountable owners and due dates are assigned
- Maintain and continuously improve PMO documentation intake workflows SLA definitions project templates and standard operating procedures
- Coordinate cross-functional dependencies between marketing workstreams and other internal teams (compliance design digital content)
- Build and maintain intake and request-volume reporting to identify recurring patterns and inform team process and staffing decisions
Request Intake & Triage (50%)
- Serve as the primary point of contact for all inbound marketing requests submitted via the firms marketing intake form
- Review and categorize requests by service type business unit and urgency; confirm receipt and set expectations with requestors promptly
- Provide consistent on-script status updates throughout the lifecycle of each request
- Manage stakeholder expectations professionally when timelines shift or requests require redirection
- Build credibility with advisors and internal teams as a reliable responsive point of contact for marketing support
- Assess each submission against established scope SLA and marketing policy to determine the appropriate course of action
- Gather missing information from requestors where needed before routing or executing
- Escalate requests that require team discussion are complex or come from VIPs
- Execute requests that align to the template library. Coordinate with internal team members (design digital content compliance) as needed to execute bespoke requests that fit within SLA
- Maintain accurate status records for all open requests in the firms project management system (Asana)
- Own intake process SLA and colleague experience improvement
- Document recurring scope issues and surface patterns to inform evolution
- Own and manage the firmwide Marketing resources intranet page
Required Qualifications:
- 5-10 years of experience in marketing operations PMO marketing coordination account services project management or client services
- Demonstrated experience running a project management system (Asana Workfront or similar) for a team including project/task structure status tracking and reporting not just personal task use
- Demonstrated ability to manage multiple concurrent requests or projects with accuracy and professionalism
- Strong written communication skills able to produce clear professional stakeholder updates policy-based responses and status reporting for leadership audiences
- Comfort working within defined processes and systems balanced with the ability to build and improve operating rhythms and documentation from scratch
- Sound judgment to apply scope and compliance policies accurately including the confidence to professionally decline or redirect requests that fall outside defined parameters
- Detail-oriented and organized with experience tracking resourcing or capacity across a team
- Strong command of Excel and PowerPoint
- Ability to work collaboratively resourcefully and with a calm solutions-oriented approach across both reactive and cadence-driven work
- Degree in Marketing Communications Business or a related field a plus
Preferred Qualifications:
- Experience in financial services professional services or another regulated industry
- Familiarity with marketing compliance considerations (e.g. SEC/FINRA advertising guidelines) or demonstrated ability to learn quickly
- Experience with CRM or marketing platforms (Salesforce HubSpot Marketo or similar)
- Background in agency traffic coordination shared services internal creative operations or a formal PMO function
- Experience working in a matrixed organization with multiple internal stakeholder types and senior/executive stakeholders
Compensation Range:
$95000 - $115000
Why Cerity Partners:
Our people drive our success by working together to deliver exceptional service to our clients. Below is a glimpse of the key elements of our total rewards package:
- Health dental and vision insurance day 1!
- 401(k) savings and investment plan options with 4% match
- Flexible PTO policy
- Parental Leave
- Financial assistance for advanced education and professional designations
- Opportunity to give back time to local communities
- Commuter benefits
Cerity Partners is committed to providing an environment where all individuals can be their authentic selves. We are an Equal Opportunity Employer who respects each individual and supports the diverse cultures perspectives and experiences of our colleagues. We are dedicated to building an inclusive and diverse workforce and will not discriminate based on race religion national origin sex sexual orientation age veteran status disability status or any other applicable characteristics protected by law.
Cerity Partners is committed to working with and providing accommodations to applicants with disabilities or special needs. For those needing accommodations please reach out to Applicants must be authorized to work for any employer in the U.S.
Required Experience:
Manager