Marketing & Sales Coordinator

Marketing and Sales Coordinator

Schiffer Publishing is a leading independent publisher based in Pennsylvania specializing in high-quality nonfiction books across a wide range of topics including art military history crafts mind-body-spirit and more.

Were looking for a Marketing and Sales Coordinator to support sales initiatives and the development and implementation of creative tailored marketing and publicity campaigns for our non-fiction titles across all Schiffer imprints. This role reports directly to the Director of Sales and Marketing and supports that role as well as the title marketers for each Schiffer imprint. This role also requires close collaboration and communication with editorial design and sales teams internally and at times authors externally.

Responsibilities include:

• Provide day-to-day seasonal and process/systems and organizational support tothe marketing and publicity team including but not limited to:
• Manage builddeploy and analyze results for departments direct-to-consumer and b-to-b newsletters with input and approval from title marketers
• Activelypitch books to trade media like Publishers Weekly Shelf Awareness Kirkus Library Journal etc. for review coverage and features keeping that contact list current and reporting on confirmed placements
• Assistteam with pitching of books to consumer media
• Send review copies to consumer media contactsas needed (magazines blogs podcasts etc.)
• Proactively keep department media contact lists current
• Work with sales team to help manage content ( images media links advertising etc.) for Edelweiss (industry system for sales reps and book buyers)
• Asset and marketing collateral creation for department(press releases media kits sell sheets ads social content etc.) working with Schiffer design team as needed
• Support M&P team with advertising research bookings and results reporting
• Social media posting support as needed
• Create Amazon A content images (directly or via the marketing designer)and modules as needed
• Research create and maintaininfluencer lists for specific titles or book categories
• Department mailings
• Maintain and manage the marketing & publicity department external facing email inbox fielding questionsand requests directly and forwarding to the appropriate team member as needed
• Field ad-hoc admin requests from marketing team and other internal Schiffer teams (sales production design etc.)
• Coordinate Digital Outreach Campaigns
• Maintain monthly cadence of newsletters to salesteams
• Identifycustomer categories for targeted outreach
• Collaboratewith campaign leads regarding content target audience special offers
• Review campaign analytics and make recommendations based onresults
• Coordinate Trade Shows& Events
• Manage registration and exhibitor requirements
• Maintain trade show calendar to ensure that all deadlinesand deliverables are met
• Partner with internal team to coordinate sales and marketing collateralshow specials title list and show services
• Coordinate pre-show and post-show outreach for maximum engagement
• Primary contact for Schiffer backlist authors as needed including but not limited to:
• Fielding author emails and related marketing and publicity requests and executing on related needs
• Identifyingand surfacing backlist books for re-promotion and new sales opportunities as needed as they relate to current events industry or news trends etc.

Qualifications and Requirements

• Bachelors Degree in marketing communications or related field preferred
• 1-2 years relevant work experience
• Interest in book marketing media outreach consumer advertising and marketing related analytics
• Able to work in a fast-paced environment and meet tight deadlines
• Microsoft and Google suite experience. Familiarity with Adobe InDesign Photoshop and/orCanvaa plus.

Additional Skills

• Strong time-management organizational and communication skills
• Capable problem-solver who actively thinks outside the box
• Ability to prioritize tasks independently and effectively
• Willingness to learn and accept feedbackand direction
• Understand ROI and KPI metrics to inform projects and resource allocation
• Enjoys working both independently and with a team
• Positive can-do attitude and approach torole
• Passion for books and authors
• Creative and intuitive thinker

Required Experience:

IC