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Marketing Project Manager
Job Location:
Job Location:
Montgomery, TX - USA
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
11 June 2026 (30+ days ago)
Posted:
Application Deadline:
8 September 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Duties And Responsibilities
The Marketing Project Manager plays a critical cross-functional role in supporting current students and executing integrated marketing and communications projects that drive student recruitment engagement and enrollment outcomes at Auburn University at Montgomery ( AUM ). This position manages timelines coordinates deliverables and ensures alignment across digital campaigns content strategy and CRM -integrated outreach initiatives. Working closely with Enrollment Management Creative Services and Academic Affairs the Marketing Project Manager acts as a connective force between strategy and executionensuring enrollment communications are timely targeted and measurable. By translating strategy into action the Marketing Project Manager helps ensure AUM connects with prospective students in ways that are timely authentic and effective- supporting both short-term recruitment goals and long-term institutional growth. Key Responsibilities: Project Management & Campaign Execution Lead the planning coordination and execution of enrollment marketing projects campaigns and communications across the student recruitment funnel. Manage timelines workflows and task assignments for multi-channel campaigns (email social web video print). Serve as marketing project lead for seasonal campaigns such as AUM Bound yield communications and accepted student outreach. Cross-Department Collaboration Work closely with the Director of Communications and Content Strategy CRM team and Enrollment Services to develop content calendars and engagement journeys. Act as liaison between creative digital and enrollment teams to align messaging and campaign deliverables. Facilitate status meetings stakeholder updates and post-campaign reviews. CRM & Digital Marketing Integration Partner with CRM /marketing automation teams to ensure communications are personalized data-informed and optimized for conversion. Collaborate with the Web Experience Manager and Digital Strategist to ensure web and landing pages support campaign goals and enrollment UX best practices. Performance Tracking & Optimization Develop dashboards and reports that track campaign milestones engagement metrics and project ROI . Monitor key KPIs across channels (email open rates click-throughs conversions form fills) to optimize future communications. Implement project retrospectives to capture lessons learned and drive continuous improvement. Event & Experience Coordination Support planning and promotion of key enrollment-related events (Admitted Student Day Preview Days campus visits). Partner with Student Affairs and Admissions to support communications that enhance prospective student experiences from inquiry to enrollment.
Minimum Qualifications
Required: Bachelors degree in marketing communications project management or related field. 35 years of experience managing marketing/communications projects or campaigns. Proven ability to lead complex deadline-driven projects with multiple stakeholders. Experience working with marketing automation CRM tools (e.g. Element451 Slate Salesforce) or content calendars. Strong communication organizational and problem-solving skills. Preferred: Higher education or enrollment marketing experience. Familiarity with platforms such as Trello Asana or similar project management tools. Knowledge of SEO UX email marketing best practices and student journey mapping.
The Marketing Project Manager plays a critical cross-functional role in supporting current students and executing integrated marketing and communications projects that drive student recruitment engagement and enrollment outcomes at Auburn University at Montgomery ( AUM ). This position manages timelines coordinates deliverables and ensures alignment across digital campaigns content strategy and CRM -integrated outreach initiatives. Working closely with Enrollment Management Creative Services and Academic Affairs the Marketing Project Manager acts as a connective force between strategy and executionensuring enrollment communications are timely targeted and measurable. By translating strategy into action the Marketing Project Manager helps ensure AUM connects with prospective students in ways that are timely authentic and effective- supporting both short-term recruitment goals and long-term institutional growth. Key Responsibilities: Project Management & Campaign Execution Lead the planning coordination and execution of enrollment marketing projects campaigns and communications across the student recruitment funnel. Manage timelines workflows and task assignments for multi-channel campaigns (email social web video print). Serve as marketing project lead for seasonal campaigns such as AUM Bound yield communications and accepted student outreach. Cross-Department Collaboration Work closely with the Director of Communications and Content Strategy CRM team and Enrollment Services to develop content calendars and engagement journeys. Act as liaison between creative digital and enrollment teams to align messaging and campaign deliverables. Facilitate status meetings stakeholder updates and post-campaign reviews. CRM & Digital Marketing Integration Partner with CRM /marketing automation teams to ensure communications are personalized data-informed and optimized for conversion. Collaborate with the Web Experience Manager and Digital Strategist to ensure web and landing pages support campaign goals and enrollment UX best practices. Performance Tracking & Optimization Develop dashboards and reports that track campaign milestones engagement metrics and project ROI . Monitor key KPIs across channels (email open rates click-throughs conversions form fills) to optimize future communications. Implement project retrospectives to capture lessons learned and drive continuous improvement. Event & Experience Coordination Support planning and promotion of key enrollment-related events (Admitted Student Day Preview Days campus visits). Partner with Student Affairs and Admissions to support communications that enhance prospective student experiences from inquiry to enrollment.
Minimum Qualifications
Required: Bachelors degree in marketing communications project management or related field. 35 years of experience managing marketing/communications projects or campaigns. Proven ability to lead complex deadline-driven projects with multiple stakeholders. Experience working with marketing automation CRM tools (e.g. Element451 Slate Salesforce) or content calendars. Strong communication organizational and problem-solving skills. Preferred: Higher education or enrollment marketing experience. Familiarity with platforms such as Trello Asana or similar project management tools. Knowledge of SEO UX email marketing best practices and student journey mapping.
Required Experience:
IC
