Marketing Professional Lead Art Direction

Number of Positions in Requisition

Job Details

Job Description

Bring a Brand to Life to Improve Lives.

Jefferson Health Plans is looking for an experienced concept-driven Art Director to help shape and grow one of the regions most recognized health insurance brands.

As part of the Jefferson Enterprise Marketing & Communications Creative team youll play a central role in bringing the Jefferson Health Plans brand to life across every channel and audience touchpoint. From Medicare and Medicaid campaigns to ACA and CHIP member communications youll translate complex information into compelling accessible creative experiences that engage inform and inspire.

This role is ideal for a creative leader who is equally comfortable developing big ideas crafting thoughtful design systems and navigating the highly regulated world of health insurance marketing. Youll work alongside strategists account managers writers digital marketers social media specialists paid media teams public relations professionals and communications leaders to create integrated campaigns that drive measurable business outcomes.

Most importantly youll be joining an organization that believes great creative work can improve lives.

What Youll Do

Lead Creative Development Across Channels

• Concept and design integrated marketing campaigns that span broadcast video social media digital advertising CRM web print direct mail events and environmental experiences.
• Transform strategic briefs into compelling creative concepts that resonate with diverse audiences.
• Develop visual storytelling approaches that strengthen Jefferson Health Plans brand position and support business growth.
• Create and oversee production-ready creative assets that meet the highest standards for quality accessibility and brand consistency.
• Help evolve and expand the Jefferson Health Plans visual identity while maintaining alignment with Jeffersons broader enterprise brand architecture.

Be a Steward of the Brand

• Serve as a champion for brand standards ensuring consistency across all member provider broker employer agency and community-facing communications.
• Partner closely with writers and strategists to ensure visual and verbal storytelling work together seamlessly.
• Help educate stakeholders and teammates on brand principles creative best practices and design standards.
• Balance enterprise alignment with the unique voice personality and market position of Jefferson Health Plans.

Navigate a Complex and Highly Regulated Environment

• Design creative solutions that meet regulatory requirements across Medicare Medicaid ACA Marketplace and CHIP products.
• Collaborate with compliance legal and business stakeholders to ensure materials meet industry and governmental standards.
• Develop creative approaches that maintain engagement and clarity while working within required regulatory language and approval processes.
• Anticipate compliance and reputational risk while protecting brand integrity.

Drive Integrated Marketing Performance

• Apply a strong understanding of customer journeys and funnel marketing to create campaigns that drive awareness consideration acquisition retention and engagement.
• Partner with media CRM digital and analytics teams to optimize creative performance across channels.
• Use data testing audience insights and campaign results to inform design decisions and continuously improve outcomes.
• Contribute to creative innovation and help identify emerging trends tools and technologies that enhance performance.

Mentor and Elevate Creative Excellence

• Act as a senior creative resource and subject matter expert for design and visual storytelling.
• Provide thoughtful feedback to designers writers vendors freelancers and agency partners.
• Help strengthen creative processes workflows templates and review standards across the team.
• Introduce new ideas technologies and ways of working that improve quality efficiency and collaboration.

What Success Looks Like

The ideal candidate is someone who can move comfortably between strategy and execution. You understand that great creative isnt just beautiful. It solves problems drives business outcomes and creates meaningful experiences for audiences.

You thrive in collaborative environments navigate ambiguity with confidence and can manage multiple stakeholders and priorities without losing sight of the creative vision.

You are equally energized by a broadcast campaign launch a Medicare enrollment direct mail package a social media concept or a CRM nurture journey because you understand how every touchpoint contributes to a broader brand story.

Qualifications

Required

• Bachelors degree in Graphic Design Marketing Communications Advertising Fine Arts or related field.
• 7 years of professional experience in a marketing department in-house creative team agency or related environment.
• Advanced proficiency in Adobe Creative Cloud including:
  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • Premiere Pro
  • Acrobat
• Strong portfolio demonstrating concept development campaign thinking visual storytelling and multi-channel execution.
• Experience developing creative across digital social print video CRM and advertising channels.
• Demonstrated ability to collaborate effectively within complex matrixed organizations.
• Experience balancing multiple projects and deadlines while maintaining exceptional attention to detail.

Preferred

• Experience in healthcare health insurance managed care Medicare Advantage Medicaid ACA Marketplace CHIP or other regulated industries.
• Understanding of health plan marketing regulations and compliance requirements.
• Experience working within a branded-house or multi-brand enterprise environment.
• Familiarity with customer journey mapping audience segmentation and funnel-based marketing.
• Experience leveraging AI tools responsibly within creative and marketing workflows.
• Understanding of web accessibility standards and inclusive design practices.

Why Jefferson

At Jefferson youll have the opportunity to shape creative work that reaches millions of people across healthcare health insurance education and community engagement.

Youll join a collaborative in-house team of designers writers strategists account managers digital marketers social media specialists media professionals communications experts and public relations leaders who are passionate about creating meaningful work.

If youre an Art Director who wants to build a brand influence strategy tackle complex challenges and create marketing that genuinely improves lives wed love to hear from you.

Jefferson Health Plans. Jefferson Enterprise. One mission: We Improve Lives.

Work Shift

Worker Sub Type

Employee Entity

Primary Location Address

Nationally ranked Jefferson which is principally located in the greater Philadelphia region Lehigh Valley and Northeastern Pennsylvania and southern New Jersey is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65000 people strong dedicated to providing the highest-quality compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrows professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic clinical and applied research. Thomas Jefferson University home of Sidney Kimmel Medical College Jefferson College of Nursing and the Kanbar College of Design Engineering and Commerce dates back to 1824 and today comprises 10 colleges and three schools offering 200 undergraduate and graduate programs to more than 8300 students. Jefferson Health nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.

Jefferson is committed to providing equal educational and employment opportunities for all persons without regard to age race color religion creed sexual orientation gender gender identity marital status pregnancy national origin ancestry citizenship military status veteran status handicap or disability or any other protected group or status.

Benefits

Jefferson offers a comprehensive package of benefits for full-time and part-time colleagues including medical (including prescription) supplemental insurance dental vision life and AD&D insurance short- and long-term disability flexible spending accounts retirement plans tuition assistance as well as voluntary benefits which provide colleagues with access to group rates on insurance and discounts. Colleagues have access to tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service. All colleagues including those who work less than part-time(including per diemcolleagues adjunct faculty and Jeff Temps) have access to medical (including prescription) insurance.

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