Marketing Operations Manager

Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure with a focus on the countrys 500000 commercial fleets 40 million commercial vehicles and many millions of commercial drivers. The incumbent technologies that cater to these customers are decades old and businesses with fleets increasingly demand modern digital experiences and transparent financial services products. Coasts mission is to deliver this at a transformational scale beginning with the Coast Fleet and Fuel Card built on a cutting-edge spend management platform.

This role lives on Coasts Revenue Operations team and serves as the dedicated operations and measurement partner to Marketing a team of 12 built around thoughtful experimentation where we test fast learn quickly and compound what works across channels. Youll be the engine room connecting every marketing dollar to pipeline and revenue with a direct line into both Marketing and the broader GTM operating system. Were building this function as AI-first from day one and this is its founding hire.

Were looking for an AI-first Marketing Operations & Performance Manager to build the operating system behind a high-performing marketing organization the systems measurement frameworks and automation that tie marketing activity to revenue. Youll sit at the intersection of Marketing Revenue Operations Analytics and AI and youll own how we measure marketings impact and how we scale it without adding headcount.

Over the past six months we built a strong attribution foundation through our multi-touch (MT) /How-Did-You-Hear-About-Us (HDYHAU) frameworks. Theyve sharpened our visibility but we treat them as Version 1. Youll own where attribution goes next a more accurate multi-touch view of marketings impact across the customer journey.

This is not a campaign-execution CRM-admin or list-management role. Its for someone who treats AI automation and data as force multipliers defaults to asking can this be automated and would rather build a system than maintain a spreadsheet.

• Support the evolution of Coasts attribution and measurement framework by improving data quality reporting and operational processes that connect marketing activity to pipeline revenue (EPV) and customer acquisition (CAC) outcomes.
• Establish Marketings performance operating system including executive reporting monthly business reviews quarterly retrospectives and cross-functional readouts that provide a clear view of marketings contribution to pipeline revenue and growth.
• Own the integrity of marketing data across Salesforce Braze enrichment and analytics tools in partnership with RevOps and Data Engineering including lead routing lifecycle management and campaign tracking with consistent metric definitions across the org.
• Run the operational backbone of our events motion: every lead captured enriched routed and followed up on.
• Deploy AI agents and automation that replace the manual workflows marketers run today reporting segmentation enrichment analysis and lead the technical evaluation and implementation of new marketing tools.

Your mission is to build the measurement and operating system that lets Coast marketing scale efficiently make better decisions and prove its impact on the pipeline and revenue (EPV). Heres how well know youre winning:

• Establish a trusted attribution framework that aligns Marketing Revenue Operations and Finance on how marketing influences pipeline and EPV.
• Build the executive reporting and business review cadence that gives leadership a trusted view of marketings contribution to pipeline and EPVso teams spend less time debating numbers and more time making decisions.

• Identify the highest-leverage funnel opportunities across TOFU MOFU and BOFU and partner with Marketing and Sales to drive measurable improvements in conversion rates and marketing-sourced pipeline.

• Establish a trusted foundation of marketing data lead management and lifecycle operations that enables accurate reporting efficient execution and scalable growth.
• Ensure every high-intent marketing interactionfrom inbound leads to tradeshow attendeesis captured prioritized and converted into timely go-to-market action driving best-in-class speed-to-lead and follow-up execution.

• Identify and automate high-volume marketing workflows using AI. For example automate post-event operations by classifying attendees identifying customer and opportunity relationships and routing follow-up actions based on predefined business rules.
• Lead the transformation of Marketing Operations into an AI-first function by embedding AI into planning reporting attribution lead management and campaign operations.

• 48 years in Marketing Operations Revenue Operations Growth Operations or Performance Marketing in a role where you owned measurement not just execution.
• Deep experience with attribution funnel analytics and performance reporting including dashboards and executive reporting that drove real business decisions.
• A track record of leading complex technical cross-functional initiatives from concept through execution and of navigating ambiguity to drive outcomes.
• Strong analytical thinking paired with operational execution you can both find the insight and ship the system behind it.
• An AI-first operator who actively uses AI to generate insights automate workflows and challenge manual ways of working.
• Salesforce expertise is required. You should also be comfortable across the rest of our modern GTM stack: Sigma Braze Google Analytics ChiliPiper Clay ZoomInfo Outreach Smartlead Unify Grain Notion WordPress Riverside and PartnerStack.
• New York City based; able to be in-office 34 days per week

Our salary ranges are based on paying competitively for our size and industry and are one part of our total compensation package that also includes benefits signing bonus and equity. Pay decisions are based on a number of factors including scope and qualifications for the role experience level skillset and balancing internal equity relative to other Coast employees. We expect the majority of candidates who are offered roles at Coast to fall healthily within the range based on these factors.

Salary range:$130000 $170000 annually

Equity Grant: Meaningful potential upside given Coasts early-stage trajectory

Benefits Overview:

• Medical dental and vision insurance
• Flexible paid time off (vacation personal well being paid holidays)
• Tools to help manage your financial wellness including webinars access to an equity tax advisory service and company-sponsored 401(k)
• Paid parental leave
• $400 accessories allowance (a keyboard mouse headphones etc.)
• Education stipend
• Free lunch every Friday

Coast is committed to diversity equity and inclusion. We are building a diverse and inclusive environment so we encourage people of all backgrounds to apply. Were an Equal Opportunity Employer and do not discriminate on the basis of race color gender sexual orientation gender identity or expression age religion disability national origin protected veteran status or any other status protected by applicable federal state or local law.

Check out the latest podcast interview on Fintech Layer Cake with Coast Founder Daniel Simon!