Marketing Specialist

A growing technology company is seeking a full time Marketing Specialist to join its Williamsburg office. This role focuses on understanding customer behavior and developing marketing initiatives that increase engagement activation retention and overall usage of the companys platform.

This is not a sales position. The Marketing Specialist will manage automated customer communications analyze customer activity test new marketing ideas and research tools and industry trends. This person will work closely with customer support technology and management to identify opportunities to improve the customer experience and drive greater platform usage.

The ideal candidate is technically minded analytical creative detail oriented and proactive. Experience with SQL or FinTech is a plus but a strong ability and willingness to learn is important.

Key Responsibilities:

Manage campaigns and automated customer communications

Analyze customer behavior engagement and platform usage

Identify opportunities to improve customer activation and retention

Develop and test new marketing campaigns and ideas

Track campaign results and use data to improve performance

Research marketing tools competitors and industry trends

Work closely with customer support technology and management teams

Communicate with employers and HR teams when needed

Identify ways to improve the overall customer experience and platform engagement

Take ownership of marketing projects from idea through execution

Qualifications:

Prior marketing experience preferred

Technically minded and comfortable working with online platforms and technology

Strong analytical and problem solving skills

Creative proactive and detail oriented

Comfortable analyzing customer behavior and campaign performance

Strong communication and organizational skills

Ability to learn new technology and marketing tools quickly

experience is a plus

SQL experience is a plus

FinTech experience is a plus

Must be comfortable working full time in office

Location: Williamsburg Brooklyn NY

Type: Full time In Office

Salary: $75000 to $100000/year

To apply send your resume to

with the subject line:

Marketing Specialist Job ID #3667176

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