Marketing Manager, Vaginal Health & Perinatal

The Vaginal Health and Perinatal marketing team helps bring important diagnostic solutions to the healthcare professionals who use them to support patient care. As Marketing Manager youll turn clinical information customer insights and market trends into practical marketing strategies clear messaging and sales tools that help drive adoption and growth.

This is a visible hands-on role for someone who can think strategically execute with focus and keep multiple partners moving in the same direction. Youll work closely with Sales Medical Legal Regulatory agency partners and other teams to build marketing programs that are thoughtful compliant and effective.

THIS IS A REMOTE POSITION AND CAN BE LOCATED ANYWHERE WITHIN THE U.S.

Job Expectations

• Develop and execute downstream marketing strategies campaigns and programs for the Vaginal Health and Perinatal portfolio.
• Coordinate cross-functional workstreams to deliver marketing tactics on time within budget and aligned to business priorities.
• Translate clinical guidelines product value and market insights into clear messaging for healthcare professionals.
• Support new product introductions through launch planning marketing materials sales enablement and field readiness.
• Create and update collateral website content creative briefs proof points competitive resources and customer-facing tools.
• Use qualitative and quantitative market research to identify insights and recommend updates to positioning or key messages.
• Establish monitor and report on KPIs to evaluate performance and adjust commercial execution as needed.
• Manage marketing materials through Legal Regulatory and compliance review processes.
• Partner with advertising public relations and other agency/vendor teams to deliver high-quality marketing activities.
• Collaborate with Sales Education and Development to create training materials talking points objection-handling guidance and ongoing learning resources.

Knowledge Skills and Behaviors

• Strong downstream marketing experience with the ability to connect market strategy to practical execution.
• Ability to translate clinical scientific or technical information into messaging that is clear accurate and relevant.
• Solid understanding of healthcare customers including healthcare professionals laboratories and/or consumer-facing healthcare environments.
• Experience with market research customer insights competitive analysis campaign performance and KPI tracking.
• Strong written verbal and presentation skills with the ability to influence and align cross-functional stakeholders.
• Skilled at managing agencies vendors budgets timelines and shifting priorities without letting the wheels fall off.
• Collaborative approach with Sales Medical Legal Regulatory Product and other commercial partners.
• Proactive problem-solver who can anticipate challenges recommend solutions and keep work moving.
• Adaptable resilient and comfortable working in a regulated healthcare environment.
• Ethical and customer-focused with the judgment to represent Hologics values and challenge behaviors that do not align.

Additional Qualifications and Information

• Bachelors degree required in Marketing Business Product Management or a related field.
• MBA or advanced degree preferred.
• 3-4 years of downstream or commercial marketing experience required.
• Experience in medical device diagnostics healthcare or a related regulated industry required.
• Experience with campaign strategy product launches market research sales enablement and agency/vendor management strongly preferred.
• Familiarity with healthcare customer environments including healthcare professionals laboratories and/or consumer healthcare markets.
• Experience managing marketing projects through Legal Regulatory and compliance review processes preferred.
• Travel required: average of 50% approximately 10 days per month depending on business needs.
• Must be able to attend corporate in-house field-based customer and industry meetings as needed.

Our Culture at Hologic

At Hologic our purpose is to enable healthier lives everywhere every day. We are passionate about becoming the global champion for womens health and we bring that passion to life through innovation collaboration and accountability. Together we bring The Science of Sure to lifebecause in healthcare confidence is everything.

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The annualized base salary range for this role is $112500 to $176000 and it is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience skillset knowledge geography education business needs and market demand.

Agency And Third Party Recruiter Notice

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.

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