Marketing Manager, Specs

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together.

The Company operates Snapchat a visual messaging app that enhances your relationships with friends family and the world and Specs Inc. a wholly-owned subsidiary dedicated to making computing more human in addition to Bitmoji Saturn and other digital services.

The Creative & Marketing team at Snap brings our brands to life in culture so more people understand who we are and how to utilize Snap Inc. products and this role youll lead and drive key brand and go-to-market initiatives for SPECS translating business strategy into marketing vision and output across the consumer journey. Youll be a core cross-functional leader across the organization helping shape how SPECS shows up across campaigns content creators channels and launch moments in both the U.S. and global markets.

The ideal candidate thrives working with both local and remote teammates and has an intuitive sense for inspiring others across a broad range of cultures audiences and moments. You are efficient independent resourceful and highly collaborative with strong judgment and a clear point of view. You are comfortable operating in a fast-moving ambiguous environment managing multiple work-streams and stakeholders at once and balancing strategic thinking with hands-on execution. You bring experience across categories such as technology innovation gaming or other culture-shaping brands and are fluent in the software hardware and emerging technology landscape shaping the AR category.

What Youll Do:

• Lead and drive key SPECS brand and go-to-market initiatives across campaign development launch and sustain phases ensuring the work is strategically sharp creatively excellent and aligned to business goals.

• Translate product capabilities audience insight and business priorities into compelling brand storytelling marketing programs and real-world use cases that make SPECS feel desirable relevant and human.

• Lead creator influencer and cultural partnership strategy in support of major launches and brand moments partnering with internal teams and external collaborators to build credibility desirability and social proof.

• Shape content strategy and execution across owned and amplified channels including social web email/CRM and campaign assets ensuring consistency of message tone and brand expression across every touchpoint.

• Partner with Strategy Creative Production and Project Management to develop inspiring briefs and drive work from concept through execution while upholding a high standard of creative excellence.

• Partner with Media and Channel Marketing to develop integrated brand and performance plans that move audiences from awareness and desire to consideration action and post-launch engagement.

• Lead communication and collaboration across cross-functional teams including Product Comms Developer Relations Research Media and external partners to keep work moving and ensure organizational alignment.

• Manage budgets agency partners and external collaborators with strong judgment accountability and attention to detail.

• Track and report on campaign channel creator and content performance; synthesize learnings; and identify opportunities to optimize future work for greater impact.

• Cultivate a collaborative inclusive and high-trust team environment and contribute as a strong partner across the broader organization.

Knowledge Skills & Abilities:

• Has contributed to and/or led standout creative storytelling in prior brand marketing roles.

• Experience leading integrated brand or product campaigns across multiple channels and touch points.

• Experience developing content and marketing programs across channels including social web email/CRM video presentations and other consumer-facing materials.

• Strong background in creator influencer partnership and/or culture-led marketing.

• Experience working with world-class creative teams agencies production partners and brands people love.

• Strong cross-functional partner and invaluable collaborator who embodies kindness and respect inspires forward momentum and consistently raises the quality of work.

• Leads with a decisive strategic big-picture perspective and demonstrates strong judgment in service of the business.

• High level of emotional intelligence sharp intellect and the ability to influence across teams and levels.

• Strong ability to juggle multiple complex projects at once and operate effectively in ambiguity.

• Ability to manage up and cross-functionally with ease clarity and ownership.

• Exceptional written and verbal communication skills.

• Strong initiative attention to detail and follow-through.

Minimum Qualifications:

• Bachelors Degree or equivalent years of experience.

• Experience launching hardware products and consumer electronics.

• 10 years of experience in Brand Marketing Product Marketing or integrated consumer campaigns.

• Experience building integrated go-to-market plans across brand content creators media and owned channels.

• Knowledge of and experience with Snap Inc. products.

Preferred Qualifications:

• Prior AR experience and/or passion for AR spatial computing or emerging technology.

• Experience working with creator ecosystems influencer programs or cultural partnerships at scale.

• Experience driving demand generation engagement and sustained momentum for premium consumer technology products.

If you have a disability or special need that requires accommodation please dont be shy and provide us some information.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring where applicable).

Our Benefits: Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps long-term success!

Compensation

In the United States work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on job-related skills experience qualifications work location and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA WA NYC):

Zone B:

Zone C: