Marketing Manager

Job Title: Marketing Manager
Location: Remote
Compensation: $78000-$90000

About the Firm
52TEN is an established private investment firm based in Scottsdale Arizona specializing in the acquisition and reposition of manufactured housing communities. As one of the top 100 community owners in America 52TEN is recognized for its innovative approach and commitment to delivering the best experience in the industry to its employees residents investors and vendors.

About the Role
As 52TEN continues to grow we are seeking a Marketing Manager to lead day-to-day marketing execution across the company. This high-impact strategic and operational role will drive lead flow engagement and occupancy support across our properties while ensuring marketing efforts are aligned measurable and continuously improving.

Reporting to the Director of Marketing this person will also help implement the corporate marketing plan across the capital and acquisitions arms of the business. Responsibilities include content creation copywriting graphic design campaign execution vendor management HubSpot email marketing and social media scheduling. The Marketing Manager will serve as the primary marketing contact for Property Managers and oversee the work of a part-time Digital Marketing Specialist.

The ideal candidate brings a balance of strategy execution and leadershipsomeone who can think big operate independently and ensure consistent high-quality output across all marketing channels.

Why Work With 52TEN
At 52TEN we lead with culturebecause we believe its one of the most defining aspects of our success. Were a fast-paced goal-oriented company that runs on the Entrepreneurial Operating System (EOS) but we also know that work should complement your life not consume it. As a fully remote team we offer the freedom flexibility and autonomy to do meaningful work while making more time for what matters most to you.

While each team member brings unique skills and responsibilities collaboration is at the heart of everything we do. We rally around shared goals support one another and strive to deliver the best experiencefor our investors our partners and our team.

What Makes 52TEN Different

• The Best Experience We dont just focus on delivering exceptional experiences for our residents investors and vendorswe believe it starts within our team. At 52TEN we strive for excellence in every interaction celebrating wins offering support and ensuring everyone feels valued.
• True Remote Work Perks Say goodbye to commutes and micromanagement. At 52TEN you have the freedom to take ownership over your schedule and the ability to do your best work from anywhere.
• A World-Class Team We build a team of high-performing growth-minded individuals who genuinely care about lifting each other up. Every day is an opportunity to grow together share knowledge and push for excellence. Our culture of support ensures that youre always surrounded by top-tier talent with a shared vision.

Do the Following Things Sound Like You

• You always do the right thingeven when no ones watchingand you earn trust by being honest ethical and transparent.
• You bring structure to chaosplanning prioritizing and executing with intention and clarity.
• You hold yourself to high standards and take pride in producing polished professional workevery single time.
• Youre energized by your work and bring a contagious can-do attitude to each project you touch.
• You notice the little things others miss and your attention to detail keeps campaigns running smoothly.
• Youre proactiveyou dont wait to be asked and youre constantly thinking about how to improve results.
• You learn fast adapt quickly and thrive in a fast-paced ever-changing digital environment.
• You consistently deliver high-quality workeven under pressure or tight deadlines.
• You care deeply about doing excellent work and being someone your team can always rely on.

If this describes you youre absolutely in the right place! Here are the key responsibilities and qualifications of our next Marketing Manager.

Key Responsibilities

Marketing Strategy & Performance Ownership

• Own marketing performance across 52TENs property portfolio including lead flow engagement and occupancy support
• Establish track and report on KPIs across websites listings social media email and other marketing channels
• Deliver weekly performance reporting with clear insights and optimization recommendations

Content & Social Media Management

• Plan and manage social media content calendars for all properties
• Schedule and publish content across all platforms
• Set and achieve goals for account growth and engagement
• Support execution of the corporate marketing plan including content development campaigns and social media scheduling
• Repurpose approved messaging across email social media presentations landing pages and supporting materials

Brand Messaging & Creative Direction

• Build fluency in 52TENs investment strategy industry terminology investor audience and brand voice
• Maintain consistency in brand standards messaging and voice across all marketing channels
• Support the development editing formatting and distribution of capital and acquisitions content
• Create corporate and property-level marketing assets including decks one-pagers presentations and digital graphics
• Build and maintain a centralized library of approved templates and branded assets

Property & Stakeholder Support

• Serve as the primary marketing contact for Property Managers
• Respond to requests within one business day and complete 95% of standard requests within three business days
• Prioritize and manage incoming marketing requests communicating timelines and next steps clearly
• Provide Property Managers with the tools and marketing support needed to drive property performance

Digital Presence Management

• Oversee all property WordPress websites including quarterly audits and ongoing updates
• Optimize websites listings and content for SEO GEO conversion and user experience
• Publish approved blogs articles and press releases on the 52TEN website
• Maintain and optimize Google Business Profiles Yelp listings and other local digital platforms

Email Marketing & CRM Ownership

• Own day-to-day HubSpot administration and campaign execution
• Build schedule test and deploy email campaigns
• Manage segmentation lists workflows forms landing pages and campaign tracking
• Maintain database health through regular audits hygiene and process improvements

Vendor & Asset Management

• Coordinate external vendors including photography videography signage printing advertising and web support
• Develop clear scopes briefs timelines and quality expectations
• Oversee asset creation organization and quality control
• Manage the development and quality of digital advertising creative

Team Leadership

• Direct and quality-control the work of the part-time Digital Marketing Specialist
• Provide clear priorities briefs deadlines feedback and performance expectations
• Ensure delegated work is completed accurately on time and to brand standards

Operational Excellence

• Digitally onboard/offboard properties within 14 business days
• Own and complete EOS quarterly rocks related to marketing
• Build repeatable processes document workflows and identify opportunities to improve efficiency and execution

Qualifications

• Bachelors degree in Marketing Communications or a related fieldor equivalent hands-on experience
• 5 years of experience in marketing preferably in multi-location real estate or service-based businesses
• Proven experience owning marketing performance including setting KPIs tracking results and optimizing campaigns across multiple channels
• Strong experience with CRMs such as HubSpot including audience segmentation email marketing and campaign execution
• Working knowledge of WordPress and experience managing and optimizing website content
• Familiarity with core marketing tools and platforms (Meta Business Suite Google Business Yelp etc.); ability to direct creative work using tools like Adobe Creative Suite or Canva
• Strong analytical mindset with the ability to interpret data generate insights and drive continuous improvement
• Experience managing multiple stakeholders and priorities with the ability to balance responsiveness with strategic focus
• Demonstrated leadership or project ownership experience including directing internal or external resources
• Excellent written and verbal communication skills with the ability to maintain consistent brand voice and messaging
• Ability to learn complex subject matter and translate approved technical or industry-specific content into clear polished marketing materials.
• Highly organized detail-oriented and able to manage multiple projects simultaneously
• Self-starter who thrives in a fast-paced environment and takes full ownership of outcomes
• Proactive and solutions-oriented with a continuous improvement mindset
  

Compensation and Benefits

• Base Salary: $78000 - $90000
• Performance-based bonus tied to KPI achievement
• 3 weeks (15 days) of PTO in your first year of employment
• Company paid holidays
• Group medical dental vision and life insurance
• Technology reimbursements
• Remote position with work flexibility

Who We Are at 52TEN

• A high-performing team with the agility of a boutique company and the capability of a large one
• Forward-thinking and tech-savvy always seeking smarter ways to work
• Deeply collaborativeboth at our communities and across the company
• Committed to investing in our people equipping you with the tools to thrive in your role and grow beyond it

Who Were Not

• Were not stuck in old ways of thinking or focused only on the bottom line
• We dont forget that were people firstwith families ambitions and values
• We dont shy away from challenges or growthwe welcome them
• We dont avoid accountability or repeat mistakeswe learn and evolve
• We dont operate in siloswe win as one team

Work Environment & Equal Opportunity
This is a remote role that requires extended periods of sitting working on a computer and communicating via video and digital platforms. The ability to manage multiple tasks meet deadlines and maintain attention to detail in a fast-paced environment is essential.

52TEN is committed to building a diverse and inclusive team and is proud to be an Equal Opportunity Employer. We do not discriminate based on any protected status under applicable law. We also provide reasonable accommodations for qualified individuals with disabilities. If you require accommodations during the application or employment process please let us know.

If this sounds like the right fit for you wed love to hear from you. Thanks for considering 52TEN on your career journey!