Marketing Manager

Tapcart is the leading mobile app platform for the worlds fastest-growing Shopify brands. We help marketers and eCommerce teams strengthen their brands and create differentiated customer experiences through a direct mobile channel.

Our platform powers mobile shopping for over 50 million consumers and processes more than $8 billion in revenue annually. Brands like Béis Grove Collaborative and Ruggable trust Tapcart to turn mobile traffic into high-retention high-growth relationships with mobile apps launched in hours not months.

THE ROLE

Were looking for a Marketing Manager to join our team someone who sits confidently at the intersection of marketing operations product marketing and execution. This isnt a pure ops role and it isnt a pure PMM role. Its both and thats what makes it interesting.

Youll own the systems and programs that keep our marketing engine running at a high level HubSpot infrastructure conversion optimization customer marketing while also playing a central role in how we bring our product to market. Youll also serve as the teams operational anchor: keeping campaigns on track managing the marketing calendar and making sure nothing falls through the cracks.

The ideal candidate is equally comfortable building a nurture workflow writing a product one-pager and running a CRO experiment. Youre a structured thinker who doesnt need a playbook handed to you you build the playbook.

HOW YOU WILL MAKE AN IMPACT

Own marketing operations end-to-end: Youll be the primary owner of our HubSpot instance maintaining workflows lead scoring contact management segmentation and reporting. Youll ensure our marketing data is clean our attribution is accurate and our funnel metrics tell a true story. Youll partner closely with Rev Ops and Sales Ops to keep our systems aligned.

Drive conversion rate optimization across the funnel: Youll own CRO across our key marketing surfaces website landing pages email and paid running structured A/B tests and using data to identify drop-off points and improve them. You approach experimentation methodically and follow insights all the way through to implementation.

Bring product marketing rigor to our GTM motion: Youll support new product launches with messaging frameworks positioning documents sales enablement assets and competitive intelligence. Youll help translate what the product does into language that resonates with buyers and keep our core marketing assets up to date as the product evolves.

Build and run customer marketing programs: Youll own lifecycle communications for our existing customers onboarding sequences expansion campaigns and retention programs. Youll work with Customer Success to build a customer reference pipeline and find ways to turn happy customers into active Tapcart advocates.

Serve as the teams operational backbone: Youll own the marketing calendar project tracking and cross-functional coordination that keeps the team moving. Youll flag blockers close loops and make sure campaigns and launches land on a small team this kind of operational ownership is a force multiplier.

Use AI to accelerate your output: Youll leverage AI tools to move faster automating repetitive tasks improving workflow efficiency and helping the team get more done with less. Youre not afraid to build something new if it solves a real problem.

WHAT SKILLS YOULL NEED (5 YEARS OF EXPERIENCE)

Marketing operations depth: You have strong HubSpot proficiency you can build workflows pull segmented reports troubleshoot attribution and maintain list hygiene without supervision. You understand how the marketing tech stack connects to the broader GTM motion.

Conversion rate optimization experience: Youve run CRO experiments A/B tests multivariate tests or iterative page-level optimizations and know how to read the results and act on them. You approach conversion as a system to be improved not a one-time project.

Product marketing instincts: You can distill complex product capabilities into clear compelling messaging. You know what a good positioning document looks like youve built sales enablement assets and you understand how to approach a product launch end-to-end.

Operational mindset and strong tech accumen: You like building systems creating structure where its missing and making sure the team has what it needs to execute. You understand how different tech tools APIs etc. work together to create workflow efficiency. Youre someone who closes loops owns timelines and gets satisfaction from running a tight operation.

Strong written communication: You write clearly across contexts customer emails internal briefs product one-pagers and campaign copy. You dont need a copywriter to get your first draft to a high standard.

Analytical fluency: Youre comfortable pulling and interpreting funnel data building performance dashboards and sharing insights with the broader team. You know what your numbers mean and why they matter.

Cross-functional collaboration: You work naturally with Sales Rev Ops Product and Customer Success. You communicate proactively manage expectations well and are easy to partner with.

BONUS IF YOU HAVE:

• Experience in the Shopify or DTC e-commerce ecosystem

• Hands-on experience with CRO tools

• Background in customer marketing or lifecycle marketing

• Familiarity with AI tools for workflow automation and content production

• Experience using project management tools (Asana Notion) to run a marketing team

This position is not eligible for visa transfer or position is remote eligible in the following states: AL AZ CA CO FL GA IL MA ME MI NV NJ NY NC OH OR PA TN TX UT VA WA

COMPENSATION DETAILS: This role includes a base salary bonus and equity as part of the total compensation package:

• Base salary range: $120000-$130000

• Bonus: Up to 15% of base salary

• Equity: Competitive equity package

All final compensation details are based on experience.

TAPCART PERKS AND BENEFITS

Financial Wellness

• 401(k) plan and equity grants for all full-time employees because we grow together

• Competitive compensation with room to grow

Health & Wellbeing

• Affordable high-quality medical dental and vision coverage

• Mental health support via Headspace and Talkspace ensuring your whole self is supported

Flexibility & Time Off

• Flexible PTO policy take the time you need to rest and recharge

• 11 paid company holidays

• Work remotely

Work-Life Balance with a Tapcart Twist

• One-time home office setup stipend to get you started

• Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do

WHY JOIN TAPCART

Were a Santa Monica-based tech company with the energy of a startup and the momentum of a market leader. At Tapcart we believe building great products starts with building an environment where passionate people can thrive.

Since our $50M Series B in 2021 weve continued scaling our platform and our community of merchants. Backed by world-class investors and trusted by leading eCommerce brands were on a mission to redefine mobile shopping and were just getting started.

Required Experience:

Manager