Marketing Manager, Ring Appstore, Ring Appstore

Are you excited about building the marketing engine for a new business from the ground up We are looking for a Marketing Manager to own and drive growth for the Ring Appstore. This is not a traditional marketing role you will run the full marketing motion for a business that connects hardware software and third-party integrations taking responsibility for strategy execution measurement and iteration. You will own marketing for two distinct customer segments: third-party developers who build apps for Ring and Ring customers who subscribe and use 3P apps.

Your mission: accelerate Ring Appstore growth by driving awareness acquisition engagement and retention across Ring customers and third-party app developers.

Key job responsibilities
- Own the end-to-end marketing strategy for Ring Appstore defining targeting channel mix creative messaging and A/B testing to drive awareness through conversion and retention.
- Design launch and optimize multi-channel campaigns including email in-app push paid media and Ring ecosystem cross-promotion while analyzing performance metrics to continuously improve results.
- Develop go-to-market plans for new app launches and partner programs collaborating with product engineering developer relations and business development teams to align on priorities.
- Build co-marketing playbooks that empower third-party developers to promote their apps and regularly review data to identify growth opportunities and experiment with new marketing motions.
- Contribute to cadenced reporting and business reviews translating funnel data into actionable insights and recommendations for leadership.

A day in the life
You will run the marketing motion for a new and growing business. On a given day you might review campaign performance data before joining a cross-functional sync with product and developer relations partners then shift to drafting messaging for an upcoming app launch. You will regularly meet with customers (Ring customers who use apps and Developers who build apps) to understand their needs work across internal teams to remove blockers and experiment with new growth motions. This role gives you the chance to run a full-stack marketing program for an innovative business that connects hardware software and integrations.

About the team
Ring Appstore is a third-party application marketplace for Ring cameras and devices. It enables developers to build certify and distribute apps that extend Rings capabilities from professional monitoring services to smart lighting integrations and beyond.

The business is in a growth stage with an expanding app catalog accelerating user adoption and a maturing developer pipeline. We are building Ring Appstore to become the hub where Ring customers discover value-added services and where developers find a thriving market for smart home innovation.

- 5 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with marketing strategies in online and mobile channels
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience creating brand marketing content

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Hawthorne - 80600.00 - 141100.00 USD annually
USA CA Sunnyvale - 88700.00 - 155200.00 USD annually
USA TX Austin - 80600.00 - 141100.00 USD annually
USA WA Bellevue - 82700.00 - 141100.00 USD annually