Marketing Manager, Respiratory
Chicago, IL - USA
Job Summary
Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences diagnostics and biotechnology
At Cepheid one ofDanahers15 operating companies our work saves livesand were all united by a shared commitment to innovate for tangible impact.
Youll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danahers system of continuous improvement you help turn ideas into impact innovating at the speed of life.
At Cepheid we are passionate about improving health care through fast accurate molecular diagnostic systems and tests. As a member of our team youll get to make an immediate measurable impact on a global scale within an environment that fosters career growth and development. Our mission drives us to develop groundbreaking solutions for the worlds most complex health challenges. Together we bring MORE change to the world.
Learn about theDanaher Business Systemwhich makes everything possible.
As theMarketing ManagerRespiratory Diseasesyou will play an important role in advancing Cepheids respiratory portfolio across the U.S. region by supporting highimpact marketing execution and contributing to commercial growth initiatives.
Position Overview
We are seeking an experiencedMarketing ManagerofRespiratoryDiseasesto supportproduct marketing execution for assigned segments of the portfolio in the U.S. This role is responsible for contributingto the execution ofmarketing strategies that support growth innovation and customer engagement across the region.
As an individual contributor supporting the respiratory diseases portfolio you will manage defined components of gotomarket plans product launches and demand generation campaigns. You will collaborate closely with crossfunctional teams including Global Product Management Sales Medical Affairs and R&D to ensure marketing activities are aligned to market needs and portfolio priorities. You will develop working knowledge of assigned disease areas and support portfolio differentiation by contributing to value messaging and stakeholder engagement.
This position is part of the Customer Activation and Americas Marketing organization and focuses on supporting positioning messaging demand generation campaign execution and market development efforts for Cepheids core infectious diseases products.
This position reports to theSr. Director of US Marketingand will be fully remote.
In this role you will have the opportunity to:
Support execution of integrated U.S. marketing plans for assigned Respiratory products or programs aligned to portfolio strategy and business objectives.
Contribute to positioning messaging and customer engagement efforts for designated disease areas.
Support regional product launches by coordinating assigned launch activities and crossfunctional inputs to ensure readiness and effective execution.
Assist with demand generation initiatives across digital and traditional channels to drive awareness and adoption.
Partner with Sales Medical Affairs and Global Marketing to develop and update field enablement tools training materials and customerfacing content.
The essential requirements of the job include:
Bachelors degree with5 years of relevant professional experience or Masters degree with3 years of relevant professional experience.
Experience supporting product marketing portfolio marketing or gotomarket initiatives within regulated healthcare diagnostics medical devices or life sciences.
Experience working on crossfunctional projects in a matrixed organization.
Exposure to integrated marketing campaigns across multiple channels (e.g. digital field events).
Ability to analyze market customer or performance insights and translate them into recommendations for marketing execution.
Travel Requirements:
Ability to travel up to40% including occasional overnight travel as business needs require.
It would be a plus if you also possess previous experience in:
Exposure to respiratory disease areas diagnostics or molecular diagnostics through campaign support product support or launch participation.
Participation in crossfunctional product launches or gotomarket initiatives within a regulated healthcare environment.
Familiarity with sales enablement tools CRM platforms or marketing performance analytics used to support commercial teams.
Cepheid a Danaher operating company offers a broad array of comprehensive competitive benefit programs that add value to our lives. Whether its a health care program or paid time off our programs contribute to life beyond the job. Check out our benefits atDanaher Benefits Info.
At Cepheid we believe in designing a better more sustainable workforce. We recognize the benefits of flexible remote working arrangements for eligible roles and are committed to providing enriching careers no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide.
The annual salary range for this role is$83000 - $110000.This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole discretion unless and until paid and may be modified at the Companys sole discretion consistent with the law.
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Join our winning team today. Together well accelerate the real-life impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges architecting solutions that bring the power of science to life.
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Required Experience:
Manager
About Company
WHO WE ARE We are a global science and technology innovator committed to helping customers solve complex challenges and improving quality of life around the world. These are the moments that make a difference. Performing a delicate operation on an unborn baby. Minimizing waste at ever ... View more