Marketing Manager

IRT Living is currently seeking a Marketing Manager to join our Marketing team and drive the strategy execution and performance of marketing programs across our portfolio of apartment communities. Leveraging your subject matter expertise in integrated marketing youll support guide and provide feedback to on-site teams on building a communitys brand identity and executing integrated marketing programs that convert into qualified leads and leases. This is a hands-on role for someone who can conceptualize a campaign execute it in the field and read the performance data to know whats working. Youll review and analyze marketing performance metrics and ROI and bring creative data-informed solutions to programs that arent meeting expectations. Multifamily marketing experience is highly valued.

*Philadelphia or Tampa candidates must accommodate a hybrid work schedule

**Remote In-Market candidates must reside in/near DFW Houston Memphis or Nashville

Responsibilities:

Community Marketing Strategy & Execution

Serve as the primary marketing partner to on-site teams within their assigned markets providing marketing strategy tools and campaign execution while helping ensure the total portfolio hits its performance goals.

Develop the value proposition for each community and ensure it comes through consistently across its website and advertising.

Equip on-site teams with the tools campaigns and resources they need for effective outreach and lead generation.

Strategize and develop promotional marketing materials including electronic and print media leveraging AI and generative AI tools to improve the speed and quality of output.

Budget & Performance Management

Work within each communitys marketing budget to drive lead generation and conversion performance against established metrics and goals.

Monitor lead generation and conversion performance daily and take action to course-correct when a community is not hitting its goals or expectations.

Conduct ongoing audits of websites and advertising sources across their assigned markets to ensure accuracy competitiveness and performance.

Digital & AI Collaboration

Partner with the Digital Marketing team to align community-level campaigns with paid search SEO and local search strategy.

Own community newsletters prospect outreach the preferred employer program and AI leasing assistant updates to ensure customers can get answers 24/7 and support resident campaigns and communication.

Market Expertise & Renter Insight

Travel to assigned markets and submarkets to build deep market expertise understand local renter needs and support on-site teams directly.

Understand the demographics and target renter profile for each assigned community to inform marketing strategy and messaging.

Collaboration & Field Support

Partner with the Renovation / Value-Add team to ensure marketing needs are met in a timely fashion for repositioning projects.

Support on-site teams in planning and implementing community events including the promotion and logistics of marketing special events (grand openings resident events etc.).

Establish and maintain cooperative relationships with key third-party vendors community teams customers employees and other industry contacts.

Other duties may be assigned.

Qualifications

Bachelors degree in Marketing Communications or a related field.

3-5 years of marketing experience in multifamily real estate.

Experience with renovation projects and repositioning of a property highly preferred.

Disciplined and process-driven with strong project management skills to maintain consistent focus on key initiatives and performance metrics.

Excellent analytical and problem-solving skills.

Proactive self-directed and highly motivated.

Strong interpersonal oral and written communication skills with the ability to collaborate with department leaders and on-site teams.

Ability to set and meet goals and consistently meet deadlines.

Ability to maintain flexibility and creativity across a variety of situations.

Knowledge of social media platforms including but not limited to Facebook Instagram LinkedIn YouTube and Google.

Knowledge of SEO and SEM best practices.

Fluency with AI and generative AI tools (e.g. Claude) applied to marketing output efficiency and decision-making.

Knowledge of the Yardi product suite is a plus.

Experience with creative software programs preferred (Adobe InDesign Photoshop Illustrator or similar).

Solid abilities in the MS Office suite (Word PowerPoint Excel and Outlook). Must be able to accommodate a hybrid work schedule. IRT Living Marketing Manager Job Description

Travel requirements: up to 30% travel to assigned markets including quarterly market visits and additional travel as business needs require.

We Offer:

• Competitive Compensation Package
• Bonus Opportunities
• Stock Awards
• Paid Holidays and Paid Time Off
• BCBS PPO Health Insurance
• 401k with 4% match

We are an Equal Opportunity Employer and committed to building a diverse and inclusive culture. We consider applicants for all positions without regard to race color religion sex national origin age sexual orientation familial marital or veteran status disability or any other legally protected classes.