Marketing Manager, Modern Day Marine

We areseekinga highly motivated Marketing Manager to lead integrated marketing campaigns for Modern Day Marine and Digital Dealerevents. This role drives attendee acquisition exhibitor engagement and year-round audience growth through data-driven multi-channel marketing campaigns. Working closely with sales content operations association partners and agencies this individual will build campaigns that deliver measurable business results while embracing AI and modern marketing techniques.

Key Responsibilities

• Develop and execute integrated marketing campaigns that support attendee acquisition exhibitorretentionand revenue goals.

• Build annual marketing plans that balance event launches with year-round audience engagement.

• Create messaging and campaigns across email web paid media social partnershipsPRand content marketing.

• Manage campaign calendars and deliver projects on time and within budget.

• Execute multi-channel demand generation campaigns andoptimizethrough segmentation A/Btestingand conversion optimization.

• Partner with Marketing Operations to maximize HubSpotSEOand marketing automation capabilities.

• Manageagencyand partners to deliverpaid search paid social and digital advertising initiatives.

• Leverage AI-powered marketing tools to improve productivity and campaign performance.

• Develop initiatives that strengthen relationships with attendeesexhibitorsand industry partners.

• Collaborate with Sales Show ManagementMarketing OperationsRegistrationOperationsand external partners.

• Monitor campaign performance using HubSpot Google Analytics PowerBIand other reporting tools.

• Present campaign results and recommendations toMarketing leadership while championing continuous improvement.

Success in this Role

• Deliver attendee registration and revenue goals.

• Support exhibitor acquisition and retentionobjectives.

• Increase digital engagement across owned channels.

• Improve campaign conversion rates through testing and optimization.

• Execute campaigns on schedule and within budget.

• Build year-round engagement for both event communities.

Qualifications

• 5 years of B2B marketing experience preferably in events mediaassociationsor demand generation.

• Experience with integrated marketing campaigns marketing automation (HubSpot preferred) paidmediaand analytics.

• Strong project managementcommunicationand cross-functional collaboration skills.

• Experience with Google Analytics Power BISEOand AI marketing tools preferred.

What Youll Bring

• Growth mindset and curiosity.

• Strong commercial thinking and analytical skills.

• Creativity balanced with data-driven decision making.

• Ability to manage multiple priorities in a fast-paced environment.

• Passion for testingnew marketingideas and technologies.

About Emerald

At Emerald we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences and we are intentional about ensuring a positive hiring experience for everyone. Our job postings dont contain experience inflation and most dont require college degrees. Instead theyre crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.

COMPENSATION & BENEFITS

Target Compensation: $80000 plus Bonus eligible

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidates qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees physical and mental health including unlimited vacation for exempt employees flexible working locations 401(k) plan with a company match medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits parental and caregiver leave dependent commuter and FSA benefits professional development programs like Toastmasters and mental wellness tools.

If you need accommodation in our application process or have questions about our posted salary range please email our Talent Acquisition team at

Required Experience:

Manager