Marketing Manager

At the heart of our company is our people. People from many different backgrounds with different vantage points opinions and experiences. We strive to continually lead with ourIMPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance inclusivity and achievement. Our employees are the driving force for the innovation collaboration and creativity that enables our organization to deliver strategic success.

We are seeking a Product Marketing Manager (Marketing Manager) to join our BLR team. BLR is a trusted provider of compliance training and workforce solutions that help businesses stay current mitigate risk and drive operational excellence.

Job Summary:
This role serves as a critical link between product sales and marketing ensuring our offerings are effectively launched clearly communicated and aligned with customer needs. As a Product Marketer you are responsible for translating product capabilities into compelling narratives that drive engagement adoption and retention. This role is responsible for ensuring product marketing readiness for launches delivering effective sales enablement assets and contributing to measurable improvements in product adoption customer retention and upsell pipeline in collaboration with Product Management and Sales Enablement. This role requires both strategic thinking and hands-on execution and will work cross-functionally with Product Demand Generation Sales and Brand teams to drive measurable impact across the buyer journey.


Primary Duties & Responsibilities:

• Develop and tailor compelling product messaging positioning and value propositions aligned to EHS personas buyer journeys and brand standards
• Ensure alignment with regulatory guidelines and test effectiveness through campaigns and sales feedback
• Lead GTM efforts for new products features and bundles in collaboration with Product Demand Gen and Brand teams
• Deliver launch playbooks support campaign planning and define success metrics for adoption usage and pipeline impact
• Create and maintain sales tools audit regularly for relevance and support sales teams with updated high-impact content
• Partner on the creation of customer-facing EHS product materials
• Conduct competitive analysis win/loss reviews and customer research to maintain up-to-date persona profile segmentation and buyer journey insights
• Manage surveys and reviews build case studies and develop award submissions to enhance product credibility
• Feed customer insights into demand generation planning and content strategy

• Additional duties as assigned.

• Ownership & Execution Demonstrates a sense of ownership to drive issues to closure maximizes the use of existing processes while continuously pursuing ways to improve efficiencies sets aggressive goals monitors progress and delivers results and seizes more opportunities than others
• Influencing Others Persuasive and engaging gains support of others for ideas proposals and solutions to take action and achieve the desired business outcomes
• Customer Centric Establishes and maintains effective relationships with customers effectively aligns strategy with customers business anticipates customer needs and sets high standards for customer service

• Proven success in building messaging frameworks content creation and campaign execution
• Excellent writing and communication skills with a strong eye for visual and verbal storytelling
• Experience working cross-functionally with product sales and customer success teams
• Strong organizational skills with the ability to manage multiple launches and timelines
• Experience driving measurable adoption usage and retention of SaaS product

• 3-5 years in product marketing or full-stack management preferably in B2B Saas or compliance-driven industries
• Bachelors Degree

All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status.

All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.

If you require an accommodation under the Americans with Disabilities Act Section 503 of the Rehabilitation Act or similar law in order to apply for employment at Simplify Compliance please contact our Talent Acquisition Team 1.800.727.5257 ext. 8101.

Job applicants may request to review the companys Affirmative Action plans by contacting the talent acquisition team/recruiter Human Resources department or Chief People Officer.