Marketing Manager Media

POSITION SUMMARY:

The position will direct the Bass Pro Shops internal team and external agencies in their execution of all broad-reach media programs/platforms to ensure that costs are within Bass Pro Shops Group planning guidelines and below industry averages. This Marketing Manager will establish long-term and short-term strategies to maximize the return on the entire organizations media investments.

ESSENTIAL FUNCTIONS:

• Oversee all activities of broadcast print and out-of-home media planning/buying function; set standards of excellence ensure deliverables and appropriate communications

• Direct the development presentation and maintenance of all media plans including objective/strategies strategic initiatives updates and POVs on opportunistic proposals

• Present plans to organization and lead strategic planning initiatives

• Interact with buying groups (agencies) and ensure that buying implementation is in alignment with media plans manage all external resources (creative & planning/buying)

• Execute all media added-value programs and integrations working in conjunction with network partners

• Collaborate with Brand Marketing Teams on media placement for proprietary brand initiatives

• Negotiate and manage contract process for TV sponsorship properties in outdoor verticals

• Foster and maintain strong media market relationships for local spot buys and with national cable network partners

• Develop system of back-end accountabilities measurements and effectiveness standards to drive continuous improvements and optimization of all media buys

• Manage budgets oversee billing issues in liaison with internal accounting groups

• ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS:

• Minimum Degree Required: Bachelors degree or equivalent experience in Marketing Mass Media or Communications

• Experience: Minimum of 5 years media planning experience in agency or client environment

KNOWLEDGE SKILLS AND ABILITY:

• Excellent verbal and written communication organizational interpersonal and analytical skills

• Superb leadership skills and proven ability to manage and motivate teams

• Detail-oriented excellent follow through ability to multitask manage projects and workflow and work well under tight deadlines in a fast-paced environment

• Proficiency in MS Word Excel PowerPoint and Access

TRAVEL REQUIREMENTS:

• N/A

PHYSICAL REQUIREMENTS:

• Regularly performs computer work and sits.

• Occasionally walks and stands.

• Seldom/never lifts up to 50lbs.

INDEPENDENT JUDGEMENT:

• Performs duties within scope of general company policies procedures and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies procedures and practices.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise our restaurants world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race color creed religion sex pregnancy sexual orientation gender identity age national origin ancestry citizenship status disability veteran status genetic information or any other basis protected by applicable federal state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process please visit your nearest location or contact us at