Marketing Manager

Mad City Windows & Baths a Renuity Company

Marketing Manager

Renuitys central division is seeking a detail-oriented analytically driven Marketing Manager to help fuel our multi-market expansion. Operating at the high-impact intersection of local strategy data analytics and campaign deployment you will translate corporate vision into highly trackable regional marketing momentum. Working directly with the Senior Director of Marketing you will serve as the core analytical engine measuring performance across digital traditional and face-to-face (F2F) lead channels while acting as a vital partner to our Home Base marketing teams. This position is a hands-on execution-focused individual contributor role perfect for an agile marketer who thrives on data optimization and campaign delivery.

Essential Functions:

• Perform ongoing performance tracking across all lead sources including digital traditional media and face-to-face (F2F) channels monitoring campaign KPIs

• Build and maintain weekly and monthly reporting at the market product and source level tracking performance against established goals

• Partner with business leaders to monitor tracking accuracy to ensure lead attribution is correct and consistent; call scripting and campaign timing; and utilize data to analyze performance

• Research and identify local marketing opportunities in local print direct mail radio local broadcasting and local partnerships across all Mad City markets

• Conduct ongoing market research to identify competitive activity emerging opportunities and local trends that could inform marketing strategy

• Partner with the Events team to identify and source additional event opportunities Research event opportunities in each market and evaluate fit based on audience profile cost and lead generation potential

• Work closely with the Home Base marketing team to coordinate campaign execution across markets ensuring timelines assets and targeting details are aligned

• Brief creative requests with market-specific context and performance insights; review assets for brand consistency and messaging accuracy

• Serve as the market-level point of contact for campaign questions and ensure local nuances are represented in planning

• Maintain organized records of campaign details source codes spend commitments and performance history to support ongoing analysis and planning

• Review division invoices and accruals provided by the Accounting team to verify accuracy of marketing expenses

• Ensure proper tracking is in place across all active campaigns UTM parameters call tracking numbers and offline source codes and validate that data flows accurately into reporting systems

Qualifications:

Bachelors degree in Marketing Business Communications or a related field

46 years of experience in direct-to-consumer lead generation or B2C marketing with a demonstrated focus on performance analysis and multi-channel campaign execution

Experience in digital marketing (paid search paid social display) and traditional channels (direct mail print radio)

Highly analytical and structured thinker able to dive into the data find what matters simplify it and communicate concise recommendations to senior stakeholders

Experience managing a heavy project load in a fast-paced environment with multiple simultaneous workstreams

Strong written and verbal communication skills; ability to work cross-functionally across marketing sales and operations teams

Background in home services home improvement or other in-home direct-to-consumer business models and experience coordinating marketing campaigns across multiple markets a plus.

Familiarity with face-to-face (F2F) or field marketing programs specifically the ability to analyze and report on their performance alongside other channels and identifying and evaluating local sponsorship or community marketing opportunities a plus.

Computer Operations:

To perform this job successfully an individual must have strong knowledge of Microsoft Office 365 Suite and the ability to learn and effectively use software applications such as ADP Lead Perfection Salesforce and other applications used in job duties.

Physical Requirements:

The physical requirements of this role may vary depending on the specific job duties and work environment. These may include but are not limited to:

Remaining in a stationary position (e.g. sitting or standing) for extended periods

Frequent movement including walking bending reaching or climbing stairs

Use of hands and fingers to operate computers tools or equipment

Occasional lifting and/or moving of items up to 25 lbs depending on the role

Working indoors and/or outdoors in various environmental conditions

The physical demands described here are representative of those that may be required to successfully perform the essential functions of the job. Reasonable accommodations will be made to enable individuals with disabilities to perform these functions.

Job Classification:

Job is exempt from the overtime provisions of the Fair Labor Standards Act. Salary and benefits shall be paid consistent with Renuitys salary and benefits policy.

Work Environment:

The work environment for this position will vary depending on the nature of the role and assigned duties. It may include one or more of the following settings:

Office Environment: Professional setting with standard office equipment such as computers phones and printers. Noise levels are typically low to moderate.

Retail or Store Environment: Fast-paced setting with frequent customer interactions. May involve standing for extended periods and occasional lifting or moving of merchandise.

Warehouse Environment: Industrial setting with exposure to varying temperatures noise and moving equipment. May require standing walking and handling materials or machinery.

Call Center Environment: Shared workspace with frequent phone and computer use. Noise level may be moderate due to multiple conversations occurring simultaneously.

Field-based or Canvassing Environment: Outdoor work in various weather conditions. Requires walking standing and interacting with the public. Travel between locations may be required.

Travel:

This position does not require regular travel. Occasional travel may be requested for training meetings or special projects.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team you have a disability under the Americans with Disabilities Act or similar law and you need an accommodation during the application process or to perform these job requirements or if you need a religious accommodation please contact

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Required Experience:

Manager