Marketing Manager

At Bud Clary Auto Group a family-owned dealership network in Washington State our vibrant culture drives success. We maintain a high-performance workplace with exceptional customer service fostering loyalty and growth since 1959.

SUMMARY
The Marketing Manager promotes our Core Values by leading the day-to-day operations of the marketing department and serving as the in-office anchor for our marketing team at the Kelso Corporate Office. Working directly with the Marketing Director the Marketing Manager owns campaign execution vendor relationships performance reporting and the development of marketing specialists across all 14 Bud Clary store locations.

BENEFITS

• Comprehensive Benefits Package: Health dental vision and life insurance plus an employee assistance program.
• Retirement Plans: 401(k).
• PTO & Paid Holidays - PTO accrual starting from day one of employment - 1 hour of PTO for every 40 hours worked for the first year 1.63 hours of PTO for every 40 hours worked for years 2-9 and 2.39 hours of PTO for every 40 hours worked for 10 or more years of service.
• Employee discounts
• Referral bonus program

PAY

• $36 - $40 per hour ($75000 - $83000 annually) depending on qualifications and experience

ESSENTIAL DUTIES

• Manages the day-to-day operations of the marketing department across all 14 Bud Clary store locations.
• Directly supervises the Content & Creative Specialist and Marketing Coordinator with additional reports added as the department grows.
• Owns vendor relationships and quarterly business reviews with third-party platforms including CarGurus AutoTrader and our digital media agencies.
• Coordinates dealer-level marketing programs across all OEM brand partners.
• Plans schedules and supervises execution of all monthly marketing campaigns across paid digital organic social email and traditional channels.
• Reviews creative output and brand consistency across all 14 store websites social profiles and Google Business Profiles.
• Manages the marketing departments intake system ( ticketing) and ensures all internal requests from stores are triaged assigned and completed within service-level expectations.
• Compiles weekly and monthly performance dashboards using Google Analytics 4 Looker Studio and vendor-provided reporting tools.
• Coordinates with Sales Managers BDC leadership and store General Managers to align marketing activity with sales objectives.
• Owns marketing-side integration of any newly acquired dealerships including website migrations vendor consolidation branding and OEM compliance.
• Participates in EOS Level 10 meetings and contributes to quarterly Rocks and annual planning sessions using .
• Provides hiring input performance reviews and career development conversations for direct reports.
• Manages the marketing department budget under direction of the Director including co-op program reconciliation and vendor billing oversight.
• Reports to the Marketing Director on team output campaign performance and operational improvements.

EDUCATION & EXPERIENCE

• Bachelors degree in Marketing Business Communications or related field preferred.
• Three (3) or more years of progressive marketing experience; five (5) or more years preferred including at least two (2) years managing direct reports.
• Multi-location B2C marketing experience strongly preferred particularly in high-velocity lead-driven categories such as automotive retail powersports RV/marine restaurant/QSR hospitality or home services.

QUALIFICATIONS
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required.

• Demonstrated experience managing a team of marketing professionals.
• Strong working knowledge of digital marketing channels including SEO paid search paid social email marketing and reputation management.
• Proficient with Google Analytics 4 Google Search Console Looker Studio and Microsoft Office (Excel Word Outlook Teams).
• Working knowledge of dealer website platforms such as Dealer Inspire or DealerOn.
• Familiarity with CRM and CDP platforms.
• Experience managing OEM co-op programs and vendor relationships.
• Strong project management instincts; comfortable with ticketing and project management tools (Asana Monday ClickUp Front HelpScout or similar).
• Clear and concise written and verbal communication.
• Highly organized deadline-driven and able to manage multiple campaigns and stakeholders simultaneously.
• Ability to work legally in the United States.
• Must be 18 years of age or older.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job.

• This role is based in-office at our Kelso WA Corporate Office.
• Office areas are heated and air conditioned.
• The work environment is primarily indoors.
• Occasional travel to Bud Clary store locations across Washington State is required.

Bud Clary Auto Group is proud to be an Equal Employment Opportunity Employer. We are dedicated to creating a workplace free from discrimination and harassment based on race color gender national origin age religion sex disability or any other protected status. This commitment extends to all aspects of employment including recruiting hiring placement promotion termination layoff and more. We uphold a harassment-free environment for everyone including vendors contractors and other non-employees.
Bud Clary Auto Group uses E-Verify an Internet-based system to confirm the eligibility of all newly hired employees to work in the United States.

Have questions Contact
Location: Kelso WA Corporate Office