Marketing Manager

• Health insurance
• Paid time off
• Vision insurance
• 401(k) matching
• Dental insurance

• Website Ownership: Manage and maintain the PNS website including content updates performance monitoring and coordination with vendors or developers on structural changes. Serve as the internal point of contact for all website-related initiatives.
• Brand Management: Own the external brand identity across all formats including digital assets print materials and physical collateral. Ensure consistency in voice visuals and messaging across every patient- and partner-facing touchpoint.
• Office Branding: Maintain branding continuity across PNS clinical locations ensuring physical environments reflect current brand standards.
• Direct-to-Consumer Advertising: Partnering with our external ad agency plan execute and optimize paid media campaigns targeting prospective patients including digital advertising (search display social) and any traditional channels. Own the agency relationship including briefing performance reviews and budget tracking. Track performance against acquisition KPIs.
• Social Media & LinkedIn: Own PNSs social media presence including content calendar management posting engagement and growth across platforms. LinkedIn includes both organizational page management and support for leadership visibility.
• Reputation & Review Management: Set up manage and monitor public-facing review platforms (Google Yelp Healthgrades etc.). Develop processes for soliciting patient reviews and responding to feedback in a compliant brand-appropriate manner and in accordance with HIPAA guidelines.
• Referral & B2B Marketing: Develop and maintain marketing materials supporting partnerships referral networks and operator-facing business development. Work closely with the Director of Business Development who leads relationship strategy to ensure materials and messaging align with active pipeline priorities.
• Content & Thought Leadership: Produce and manage content that supports SEO builds clinical credibility and elevates the PNS brand including blog posts provider spotlights and patient-facing education. Coordinate with clinical leadership as needed for accuracy and compliance review.
• Media Asset Management: Maintain an organized current library of brand-approved assets including facility photography provider headshots logos and creative files. Serve as the internal gatekeeper for asset use and version control.
• Event Coordination: Support planning and execution of external-facing events including community outreach open houses CME events and conference participation. Coordinate logistics materials and promotional activities in partnership with relevant clinical and operations staff.
• Marketing Analytics & Reporting: Own reporting across all marketing channels including website traffic paid media performance review scores and social growth. Provide regular performance updates to leadership and use data to inform strategy and budget decisions.

• Bachelors degree in Marketing Communications Business or a related field
• 35 years of marketing experience preferably in healthcare behavioral health or a similarly regulated industry
• Experience managing or coordinating with external agencies or vendors
• Prior experience in a standalone or small-team marketing role is a plus as this position operates with significant autonomy

• Strong written communication skills with an eye for brand voice and detail
• Working knowledge of paid media platforms (Google Ads Meta Ads Manager)
• Experience with social media management and scheduling tools
• Basic graphic design proficiency (Canva Adobe Creative Suite or similar)
• Ability to manage multiple projects and deadlines simultaneously

• Familiarity with HIPAA requirements as they apply to marketing and patient communications
• Experience with healthcare review platforms (Healthgrades Zocdoc Google Business) preferred
• Exposure to behavioral health or psychiatry settings is a plus

We are Pacific Neuropsychiatric Specialists (PNS) and our experience enables us to offer effective outpatient individualized psychiatry care. Our psychiatry team provides psychiatric treatments for children adolescents adults and seniors from multiple offices located throughout Orange County we do accept patients from the entire United States as well. Our psychiatrists treat a number of mental health disorders including anxiety stress PTSD bipolar schizophrenia dementia depression ADD ADHD alcohol and chemical dependency and more. Our Psychiatry practice was founded on the principles of treating patients with care compassion and understanding.