Marketing Manager III, Psychiatry HCP

This position may be hired at Grade 18 or 19 with candidate leveling commensurate with experience.

Candidates for this position can be located in either Florham Park NJ or Mettawa IL Hybrid schedule required (Tues-Thurs in office).

The Marketing Manager I/II Psychiatry HCP plays a pivotal role in shaping and executing marketing strategies resources and programs that support access pull-through and communicate differentiated coverage and patient support. This role will help accelerate the growth of our Psychiatry franchise in Major Depressive Disorder and Bipolar I Disorder.

The successful candidate will manage a broad portfolio of communications across digital field and print channels. This position requires a strong combination of strategic thinking field and cross-functional collaboration creative stewardship operational execution and performance optimization.

Key Responsibilities

• Develop and execute high-impact go-to-market strategies programs and resources that are innovative and actionable to maintain leading access perceptions educate stakeholders around coverage and access and meet Psychiatry business objectives
• Develop messaging and resources to educate HCPs and Consumers on differentiated quality of coverage local access dynamics and affordability support
• Partner closely with the sales force and sales leadership to understand prioritize and address resource needs that support effective and strategic market access pull-through
• Collaborate with brand team members cross-functional partners and external agencies to non-personal promotion programs and evaluate their effectiveness
• Manage agency partners in the development of new marketing materials and the enhancement of existing resources
• Serve as the brand team point of contact and strategic partner to the Patient Services team in the continued evolution of new patient care model
• Identify strategic opportunities and lead the development and execution of tactics as a part of annual Brand Planning process
• Develop messaging and campaign measurement plans monitor performance metrics and identify optimization opportunities to achieve brand objectives
• Proactively identify business challenges and develop creative innovative and practical solutions.
• Manage the marketing budget for assigned areas of responsibility including planning tracking and resource allocation.
• Manage multiple projects simultaneously maintaining high-quality work products and meeting established timelines.
• Foster strong collaborative relationships across the Psychiatry Marketing team and with Sales Market Access Government Affairs Copay Center of Excellence Patient Services Medical Affairs Market Research Sales Training Regulatory Legal OEC and other cross-franchise partners
• Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Qualifications :

• Bachelors Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications:

• Previous marketing experience of 5 years brand marketing
• Excellent communication (oral written and presentation) and interpersonal skills.
• Communicate clearly and concisely with several types and levels of staff and external contacts both in writing and verbally
• Strong planning and organization skills attention to detail execution and follow-through

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future. 
• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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Work :

No

Employment Type :

Full-time