Marketing Manager | Full-Time | Ryan Field at Northwestern University

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services with a platform spanning venue development and end-to-end capabilities across venue management hospitality and sponsorship sales. Founded in 2015 the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas stadiums convention centers music festivals performing arts centers and cultural institutions spanning four continents.

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive event awareness ticket sales attendance and fan engagement at Ryan Field. This position leads marketing campaigns for Ryan Field concerts and special events while collaborating with internal departments promoters university partners sponsors and external agencies to maximize revenue and enhance the guest experience. The Marketing Manager oversees digital marketing advertising email campaigns social media strategy content development promotional initiatives and brand execution to position Ryan Field as a premier destination for sports and live entertainment. This position requires flexibility to work evenings weekends holidays and extended hours based on the event schedule.

This role pays an annual salary of $65000 - $75000.

Benefits for Full-Time roles: Health Dental and Vision Insurance 401(k) Savings Plan 401(k) matching and Paid Time Off (vacation days sick days and 11 holidays).

This position will remain open until November 13 2026.

• Develop and execute integrated marketing campaigns for football games concerts and special events.
• Create strategic marketing plans designed to drive ticket sales attendance premium seating and event awareness.
• Collaborate with Northwestern Athletics promoters artists event organizers and Oak View Group leadership to develop event-specific marketing strategies.
• Manage paid advertising campaigns across digital social media radio television print and out-of-home media.
• Oversee email marketing campaigns website content and digital communications.
• Coordinate promotional events community outreach initiatives and grassroots marketing efforts.
• Monitor ticket sales trends and adjust marketing strategies to maximize revenue and attendance.
• Analyze campaign performance using data and analytics and prepare reports with recommendations for continuous improvement.
• Manage relationships with advertising agencies media partners designers and production vendors.
• Ensure brand consistency across all marketing materials and communications.
• Coordinate creative asset development including digital graphics signage video content and promotional materials.
• Support sponsorship activation and collaborate with Corporate Partnerships on marketing initiatives.
• Assist with media events press conferences and promotional appearances as needed.
• Manage departmental budgets invoices and marketing expenditures.
• Stay informed on industry trends emerging marketing technologies and fan engagement strategies.
• Perform other duties as assigned.

• Bachelors degree in Marketing Communications Business Administration Sports Management or a related field.
• 3-5 years of marketing experience in sports live entertainment hospitality higher education or a related industry.
• Experience developing and executing integrated marketing campaigns.
• Strong knowledge of digital marketing social media platforms email marketing and paid advertising.
• Experience analyzing campaign performance using marketing analytics.
• Excellent written verbal and interpersonal communication skills.
• Strong project management and organizational skills.
• Proficiency with Microsoft Office Suite.

Preferred Qualifications

• Experience in collegiate athletics professional sports live entertainment or venue management.
• Experience working with ticketing platforms and CRM systems such as Ticketmaster Paciolan Salesforce or similar.
• Familiarity with Google Analytics Meta Ads Manager Google Ads and email marketing platforms.
• Experience managing agency relationships and creative production.
• Graphic design or content management system (CMS) experience is a plus.

Physical Requirements

• Ability to sit stand and walk for extended periods.
• Ability to lift heavy objects.
• Ability to work throughout the stadium during events.
• Ability to work evenings weekends holidays and extended hours based on event schedules.

At OVG we understand that to continue positively disrupting the sports and live entertainment industry we need a diverse team to help us do it. We also believe that inclusivity drives innovation strengthens ourpeople improves ourservice and raises ourexcellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve and this is the reason we are committed to amplifying voices from all different backgrounds.

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (protected class) including but not limited to veteran status uniform service member status race color religion sex national origin age physical or mental disability genetic information or any other protected class under federal state or local law.