Marketing Manager

The Marketing Manager - Wholesale Marketing reports to the Wholesale Marketing Director and supports the growth of Piping Rocks wholesale brand portfolio across national regional and specialty retailers. This role blends creative strategy retailer marketing execution project management and performance analysis to develop consumer-facing campaigns that support sales growth and strengthen brand Marketing Manager will lead and coordinate retailer-specific and national marketing initiatives including circulars FSIs digital display retail media email blasts coupons shelf blades social content and other shopper marketing vehicles. The role partners closely with Sales Brand Marketing Creative Analytics and external vendors to plan campaigns traffic creative manage timelines evaluate performance and identify opportunities to improve ROI across priority accounts and brandsResponsibilities:Retailer Marketing Management: Own marketing support for priority retailer accounts monitor product performance identify opportunities to improve sell-through and serve as a key point of contact for Sales Strategy and Planning: Partner with cross-functional teams to select priority products define campaign objectives and develop retailer-specific strategies that align with brand goals account needs and promotional Trafficking and Artwork Requests: Manage retail and national artwork requests including FSIs circular ads trade ads digital display ads shelf blades email blasts and other shopper marketing assets. Build clear briefs align stakeholders review creative for accuracy and ensure deadlines are Marketing Executions: Build and maintain the national marketing execution calendar across supported brands share updates with Sales for annual planning and track execution status costs and Analytics and Optimization: Analyze campaign performance including retail media coupons demos in-store placements and digital activations. Translate results into actionable recommendations for future investment merchandising and product and Partner Management: Coordinate with media partners retailer marketing teams agencies and vendors to gather opportunities confirm requirements manage timelines and support flawless Team Support and Reporting: - Serve as the primary marketing partner to the Sales team acting as the central point of contact for all marketing-related requests. Provide proactive timely updates including national marketing summaries campaign performance insights press releases social highlights and upcoming support calendars. Translate marketing initiatives into clear actionable insights and materials that enable the Sales team to effectively drive revenue support retailer conversations and capitalize on growth Shelf Content Review: Spot-check pages to confirm accurate product content brand representation imagery and data syndication. Maintain trackers to identify gaps and follow through on and Investment Support: Assist in managing marketing budgets evaluating spend effectiveness and reallocating investment based on performance and business :Bachelors degree Business Marketing Communications Public Relations (MBA is a plus)4 years of experience in marketing shopper marketing retail media brand marketing or a related role; CPG wellness or supplement industry experience PowerPoint and Excel skills with the ability to organize data build presentations and translate performance results into clear business planning delivering and measuring integrated marketing programs across digital in-store social coupon and retail media project management skills including creative briefing timeline management stakeholder alignment and follow-through across multiple concurrent mindset with comfort reviewing campaign performance product sales trends ROI and merchandising to quickly learn new software workflow tools retailer portals and reporting platforms; experience is a detail-oriented and highly organized with the ability to prioritize shifting requests in a fast-paced written verbal and presentation skills with the ability to communicate clearly and professionally with internal and external team player who can work cross-functionally with Sales Brand Creative Analytics Operations and external business acumen and ability to balance creativity brand standards retailer needs and commercial solutions-oriented approach with careful attention to detail and proudly offer: Medical Dental Vision 401K with Company Match Pet insurance and more!We reward the hard work of our team members with fun and exciting company events Summer Picnic Festive Packages Holiday Celebrations and associate referral bonuses!Founded in 2011 Piping Rock Health Products has gone on to win Long Islands Top Workplaces Award 8 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first and that the dedication of our associates is the key ingredient to our are a drug free workplace regulated by the FDA required to follow Federal Guidelines; therefore in order to start as well as maintain employment you must be able to successfully clear drug screening processes which include testing for all illegal substances per Federal Rock Health Products INC. is an Equal Opportunity Employer.