Marketing Manager
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Job Summary
Youll work under the direction of the Marketing Director and collaborate with other team members and contractors to keep our brand presence sharp cohesive and effective.
ABOUT GREENSAVERS
GreenSavers is a contractor focused on home energy efficiency in Portland and Central Oregon. For multiple years in a row the US EPA and DOE selected GreenSavers from 14500 contractors across the country as ENERGY STAR Contractor of the Year. The mission is to improve lives inspire our team and serve our communities by building in a better more holistic January 2018 we became the first dedicated home performance contractor in the country to join the B Corp community. B Corps are companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance accountability and transparency.
Key Responsibilities
- Social Media & Community Management
- Manage day-to-day posting engagement and monitoring across all social channels: Meta Google Business Profile Reddit Nextdoor Yelp Angis List YouTube TikTok (new account launch) LinkedIn
- Develop and execute the content calendar in alignment with overall marketing strategy
- Repurpose existing content case studies blogs testimonials and reviews for social use
- Respond to comments messages and reviews promptly; provide friendly and professional customer service where needed escalating issues appropriately
- Create edit and publish engaging content (images videos captions reels etc.) optimized for each platform
- Act as the social-first face of the brand creating short-form videos as needed for platforms such as TikTok and Instagram
- Proactively engage with aligned accounts creators local influencers and community organizations to grow GreenSavers referral and affiliate network
- Develop and execute initiatives such as giveaways collaborations and local event tie-ins to boost engagement
- Email Marketing
- Build and schedule marketing and nurture emails using Klaviyo or equivalent email platforms
- Maintain audience lists segments and automations
- Create compelling subject lines CTAs and visuals to maximize open and click-through rates
- Monitor email performance and suggest improvements based on metrics and trends
- Content Development
- Write and edit case studies blog posts and newsletters that highlight customer stories projects and brand expertise
- Ensure brand consistency in all content voice tone and visual standards
- Collaborate with contractors designers and team members to create seasonal campaign materials
- Collaborate with Marketing Director to develop a content strategy and calendar for the CEOs personal channels supporting thought leadership and community engagement
- Campaign & Asset Coordination
- Support ongoing campaigns and launches by coordinating content creative and deadlines
- Update and maintain marketing collateral such as flyers brochures and presentations
- Assist with photo and video shoots ensuring assets are properly organized and labeled
- Assist at in-person events and outreach efforts (e.g. trade shows community events) as needed to capture content and share real-time updates
- Performance & Reporting
- Track and report basic metrics for social media email and website performance and recommend improvements
- Coordinate with the Marketing Director to maintain dashboards and monthly reports
- Participate in weekly or biweekly marketing check-ins
- Other Responsibilities
- Stay informed about industry trends local events and relevant policy or incentive updates in the green energy space
- Contribute to internal brainstorms campaign development and marketing planning sessions
- Other duties as assigned
Required Skills & Experience
- Strong working knowledge of all major social and community platforms
- Experience creating video-first content (Reels TikTok Shorts)
- Proficiency with Canva and/or Adobe Creative Suite
- Proficiency with email marketing platforms (Klaviyo preferred)
- Strong working knowledge of Shopify and other website platforms
- Familiarity with Google Workspace tools (Docs Sheets Drive Calendar)
- Excellent copywriting editing and storytelling skills
- Strong organization and time management; ability to work independently and meet deadlines
- Professional communication skills and on-camera confidence
Preferred Qualifications
- Experience using Asana or similar project management software
- Basic understanding of digital marketing principles (SEO engagement metrics audience segmentation)
- Interest in sustainability home performance and green energy industries
- Understanding of community engagement and reputation management platforms (Yelp Angis Google Reviews)
- Experience updating website content (WordPress Shopify or similar)
- 75% employer-covered medical vision & life insurance
- 401k with employer match
- 2 weeks paid vacation prorated after 90 days and replenished fully each January
- 6 paid holidays
- 5 paid sick days
- Company-paid industry-related training
Plus a genuinely fun and supportive culture: dog-friendly offices fully stocked fridges with snacks drinks and coffee quarterly happy hours summer BBQs team-building trips throughout the year (skiing snowboarding rafting snowshoeing race car driving and more) and an annual company retreat. This year were heading to the beach!
Required Skills:
Required Skills & Experience Strong working knowledge of all major social and community platforms Experience creating video-first content (Reels TikTok Shorts) Proficiency with Canva and/or Adobe Creative Suite Proficiency with email marketing platforms (Klaviyo preferred) Strong working knowledge of Shopify and other website platforms Familiarity with Google Workspace tools (Docs Sheets Drive Calendar) Excellent copywriting editing and storytelling skills Strong organization and time management; ability to work independently and meet deadlines Professional communication skills and on-camera confidence Preferred Qualifications Experience using Asana or similar project management software Basic understanding of digital marketing principles (SEO engagement metrics audience segmentation) Interest in sustainability home performance and green energy industries Understanding of community engagement and reputation management platforms (Yelp Angis Google Reviews) Experience updating website content (WordPress Shopify or similar)
