Marketing Manager, Account Based Marketing

Job Title: Marketing Manager Account Based Marketing

Location: New York NY Atlanta GA or Remote USA

Exemption Status: Full-time exempt

Who We Are

Impiricus is the Agentic Commercialization Platform for Healthcare. We help life sciences teams understand physician intent coordinate the right clinical and commercial resources and enable real-time action when HCPs need support. Our AI-powered platform acts as a field force multiplier: extending reach between rep visits prioritizing the highest-impact path for each physician and connecting HCPs to coverage evidence medical information patient support MSLs field teams samples and approved content in the moments that matter.

Founded by a practicing physician and a senior pharmaceutical executive Impiricus was built to accelerate patient access to life-saving treatments through ethical physician-first engagement. More than one million opted-in HCPs trust Impiricus as a preferred channel including many who are underserved or hard to reach through traditional outreach. Products such as the Intelligently Optimized Network (ION) Pulse Spark and Ascend work together so every interaction can move from information to action. Guided by our Physician Advisory Board we keep engagement clinically meaningful compliant and grounded in better patient care.

Impiricus is seeking a hands-on Marketing Manager Account Based Marketing (ABM) to rapidly turn commercial priorities into high-quality coordinated programs that create engagement and advance opportunities. This role will own the day-to-day execution of high-touch account-based activations across industry moments workshops and innovation days direct mail and gifting client experiences seller activation and follow-up and other tailored campaigns.

As Impiricus expands its Sales and Commercial organization this person will bring quality velocity and operational rigor to how Marketing activates against commercial priorities. You will translate direction into clear briefs and workbacks coordinate stakeholders and vendors manage execution from planning through follow-up and ensure programs launch quickly on brand and with measurable commercial impact.

• Own end-to-end execution of assigned 1:1 and 1:few ABM programs across workshops and innovation days industry and association moments direct mail and gifting campaigns assigned client experiences and other tailored activations.
• Translate agreed commercial priorities into executable program briefs including audience message offer channel mix call to action timeline budget owners and success measures.
• Drive programs from brief to launch with urgency and high attention to detail owning workbacks internal reviews vendors production logistics Sales readiness and follow-up.
• Build repeatable activation frameworks templates and processes that increase execution speed and capacity while maintaining a high quality bar and account-level relevance.
• Manage multiple programs simultaneously proactively identifying dependencies resolving blockers and escalating decisions when needed to keep work moving.

• Partner closely with Sales pods and commercial leaders to translate account priorities active opportunities and timely triggers into coordinated Marketing activations.
• Run the day-to-day operating rhythm for ABM execution including campaign readiness launch coordination Sales follow-up decision tracking and next steps.
• Support business development and full-lifecycle activations that help create new opportunities strengthen active pursuits and deepen existing client relationships.
• Build strong working relationships across Marketing Sales Commercial Operations Creative Client Services and other partners to move programs forward quickly and reliably.

• Track agreed program-level success measures including account engagement meetings created opportunity progression influenced pipeline conversion and return on investment.
• Partner with Marketing Operations to establish campaign reporting and attribution requirements then use HubSpot data to evaluate results and guide optimization. Marketing Operations retains ownership of platform administration sequences and lead tracking.
• Produce concise monthly program readouts that show what launched what performed what did not and what should be repeated refined or stopped.
• Use campaign results Sales feedback and account signals to continuously improve audience selection messaging channel mix timing execution and follow-up.
• Document successful plays templates processes and lessons learned so strong programs can be executed faster and repeated across accounts and Sales pods.

• Operate effectively in a fast-moving environment balancing speed with quality and using sound judgment to prioritize work solve problems independently and escalate when necessary.
• Maintain a consistently high quality bar across copy creative audience lists event logistics fulfillment seller materials and post-campaign follow-through.
• Ensure activations meet brand quality privacy and applicable healthcare compliance requirements with the right approvals secured before launch.

• 3-5 years B2B marketing experience including meaningful hands-on ownership of account-based marketing demand generation field marketing customer marketing events or integrated campaigns.
• Demonstrated ability to take a program from direction and brief through execution launch coordinated Sales follow-up measurement and optimization with clear ties to commercial outcomes.
• Experience with enterprise size contracts
• Proven ability to manage multiple concurrent programs with speed and a high quality bar including timelines budgets vendors stakeholders logistics and deliverables.
• Strong analytical judgment and working knowledge of CRM and marketing-automation reporting; HubSpot experience is preferred.
• Excellent project management writing presentation and communication skills paired with high ownership resourcefulness sound judgment and a bias toward action; able to solve executional problems and deliver polished work with limited day-to-day oversight.
• Nice to have: Experience marketing to pharmaceutical biotech healthcare or health-technology audiences.

Compensation and Benefits

The base salary for this role is $100000 - $120000.

Where you land within the range will reflect your skills experience and location while keeping team parity in mind and leaving room for future growth.

Important Notice

To protect candidates please note that all communication from our team will come directly from an @ email address. We do not engage third party recruiters to schedule interviews for this role. If you receive outreach from anyone outside of our domain claiming to represent Impiricus please disregard and let us know by forwarding the message to

Benefits:

Impiricus focuses on taking care of our teammates professional and personal growth and well-being.

Healthcare: Medical dental and vision coverage for you and your dependents on-demand healthcare concierge
HSA FSA & DCFSA: Pre-tax savings options for healthcare and dependent care with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
Coverage & Protection: 100% paid short- and long-term disability plus life and AD&D insurance
Flexible Time Off: Take the time you need with a flexible vacation policy recharge your batteries your way
Parental Leave: Paid parental leave to spend time with your newborn adopted or foster child (available after 6 months)
Your Work Your Way: If youre close to an office we encourage spending some time in-person to collaborate and connect. If not remote is always an option.
401(k): Save for your future with tax advantages (and company match!)

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.