Marketing Manager (2026-120)
Kirkland, WA - USA
Job Summary
Marketing Manager Astronics AES
At Astronics AES we live to help our customers transform flight and were looking for a Marketing Manager to help tell that story to the world.
The Marketing Manager serves as a key AES marketing point of contact spanning product marketing and marketing communications across the business. This role develops product positioning and go-to-market plans for the Astronics AES portfolio using market research competitive intelligence and customer insights to create marketing campaigns messaging content and sales tools that drive adoption and growth. As a market leader in aerospace power Astronics AES delivers critical power systems trusted by the worlds leading commercial airlines business aviation manufacturers defense platforms and emerging eVTOL innovators from wide-body commercial aircraft to rotorcraft tactical defense systems and the next generation of electric flight. The Marketing Manager works closely with Engineering Product Management Business Development Corporate Marketing and AES leadership to support new products existing product lines and long-term business growth.
Key Responsibilities
- Develops and executes short- and long-term product marketing plans and programs across the Astronics AES product portfolio ensuring alignment with overall business goals and Astronics brand strategies.
- Collaborates with Astronics Corporate Marketing and peer business unit marketers to align AES activities with shared Astronics standards tools templates and guidelines while contributing content input and participation in corporate marketing programs and cross-business-unit initiatives.
- Supports revenue growth by developing and executing campaigns that generate awareness engagement leads and customer opportunities; monitors and reports on campaign performance metrics to improve effectiveness.
- Works with Product Management and Business Development to identify and lead AES product marketing opportunities at trade shows customer meetings trade associations seminars and other industry events including product focus demo/display planning messaging positioning and supporting materials.
- Manages AES social media and digital marketing activities including content planning campaign execution advertising scheduling publishing coordination and performance tracking in alignment with Astronics Corporate Marketing and brand standards.
- Identifies customer buying motivations value drivers market trends and competitive dynamics through market research customer insight and competitive analysis.
- Collaborates with cross-functional teams across Astronics AES business lines to produce and maintain product data sheets sales tools brochures presentations website content and other marketing collateral.
- Develops and maintains sales enablement tools and materials including presentations competitive battle cards product positioning guides and customer-facing messaging to equip the AES sales and business development teams for customer engagements.
- Leads website content strategy and implementation for Astronics AES product lines including product solutions branding support and customer-facing content.
- Develops and executes strategies to ensure Astronics AES products and solutions are accurately and prominently represented across AI-powered search and discovery platforms including managing the underlying content data and digital presence that feed these tools.
- Manages AES media and public relations activities including press releases media engagement editorial opportunities and paid placements in alignment with Astronics Corporate Marketing Press Release Process.
- Owns and maintains the AES content library to ensure collateral imagery video presentations sales tools and other marketing assets are current organized and accessible.
- Supports development and management of the AES product marketing budget as applicable in coordination with AES leadership and Astronics Corporate Marketing.
- Ensures brand consistency across all Astronics AES platforms materials campaigns events and customer touchpoints.
- Contracts with and directs outside resources for marketing creative media digital event and related services as needed.
Qualifications / Skills
- Direct experience in marketing product marketing product launch or product promotion within an aerospace defense technical industrial or similarly complex B2B environment.
- Strong project management organizational and communication skills with the ability to manage multiple priorities across product lines departments and stakeholders.
- Analytical mindset with the ability to use data market insight and campaign performance metrics to drive decision-making and optimize marketing effectiveness.
- Demonstrated ability to translate complex technical products and systems into clear compelling customer-facing messaging and content.
- Strong creative judgment and visual communication skills with the ability to guide the development of compelling on-brand campaigns messaging presentations imagery and marketing materials.
- Ability to aggregate and convert product customer competitor and market knowledge into successful marketing deliverables including product literature press releases website content advertising campaigns sales tools presentations and social media content.
- Proficiency with social media platforms and advertising tools relevant to B2B marketing such as LinkedIn Ads and LinkedIn Campaign Manager.
- Familiarity with AI-assisted marketing tools for content generation campaign optimization audience targeting and search/discovery visibility.
- Experience working with presentation and content creation tools such as PowerPoint Canva or similar platforms.
- Self-motivated yet customer-focused; collaborative adaptable and comfortable operating in a cross-functional environment.
Education Experience & Licensing Requirements
- Bachelors degree in Marketing Communications Business or a related field or equivalent professional experience.
- Demonstrates proficiency typically 46 years of direct experience in the key responsibilities of the position.
- Proven experience in product marketing and/or marketing communications preferably within the commercial aerospace business aviation defense advanced air mobility technical or industrial B2B markets.
- Demonstrated experience managing social media campaigns search visibility strategies including SEO and AI-driven discovery platforms and broader digital marketing programs.
- Solid knowledge of website and marketing analytics tools such as HubSpot Sprout Social Semrush or similar platforms.
- Experience with CRM platforms marketing automation tools or email marketing platforms is preferred.
Eligibility Requirements
- This position may involve access to items subject to U.S. export-control laws. Employment is contingent upon the employees authorization to access such items under applicable law. The company does not guarantee and is under no obligation to seek such authorization if it is necessary.
- Must pass a pre-employment background check and drug screening (includes cannabis).
- Ability to work on-site in Kirkland WA with a flexible hybrid schedule (23 days/week remote).
Compensation
- Base salary range: $102687 $154031 per year (Mid-point: $128359). Factors such as education experience skills and market conditions influence the actual salary. It is not typical to be hired at or near the top of the range.
- Bonus: Highly competitive Quarterly Profit Sharing Bonus.
Comprehensive Benefits Package
- Health: Medical dental vision disability life insurance FSA HSA voluntary life/AD&D critical illness accident prevention and hospital indemnity.
- Financial: 401(k) & Employee Stock Purchase Plan.
- Work-Life Balance: Flexible hybrid work arrangements for eligible positions Employee Assistance Program and a supportive culture that values balance.
- Time Off: Generous PTO starting at 120 hours plus 12 paid holidays.
Required Experience:
Manager
About Company
Astronics Corporation (Nasdaq: ATRO) serves the world's aerospace, defense, and other mission critical industries with proven, innovative technology solutions. Astronics works side-by-side with customers, integrating its array of power, connectivity, lighting, structures, interiors, a ... View more